J Sainsbury plc is Britain’s third largest supermarket chain, it was the largest, but the recent aggressive growth of Tesco and Asda has demoted it to third with 16.5 per cent of the UK supermarket sector. A 15 per cent share of the firm is still held by the Sainsbury family which set the company up in 1869.  Sainsbury is listed on the London Stock Exchange.IT Leader: Rob Fraser, IT DirectorIn role since: Two yearsReporting line: Reports to Group Commercial DirectorBoard level seat: YesIT estate and or number of log on accounts under the control of the IT leader: 150,000 colleagues, 22,000 Epos tills, 14,000 PCsLevel of the workforce that relies on technology to carry out their tasks: 100 per centIT staff currently employed: 500Split between in-house/outsourced staff: 50:50 splitIT management team and reporting structure: Management team consist of business change manager, architecture manager and head of delivery and operationsPrimary technology platforms at the organisation: Oracle for central systems and Retalix EposPrimary technology suppliers: Retalix, BT, NCR and IBMSignificant strategic technology deals been struck in the last 12 months: NCR and IBMStrategic aim of the CIO and IT operations for the next financial year: To be recognised as the best retail IT team by delivering relevant solutions in a simple, value for money way to support Sainsbury’s growth plansTechnologies considered by the leader to offer their organisation potential: MobilityHow do you see technology transforming your organisation in the near future? We see the ‘digitalisation’ of retailing as being very significant.