Advertising and PR agency firm WPP has its operational base in London, but its headquarters in Dublin for tax purposes. By revenues WPP is the largest advertising company in the world. Its operations extend now to 2,400 offices in 107 countries and WPP it employs 150,000 people. WPP is listed on the London and NASDAQ stock exchanges. IT Leader:David Nicoll, CIOIn role since: Has been at the company 17 yearsReporting line: Reports to CFOBoard level seat: NoIT budget: About 4.8 per cent of the revenueIT estate and or number of log on accounts under the control of the IT leader: 17,000 log in accountsIT staff currently employed: 700 IT staffSplit between in-house/outsourced staff: Approximately 15 per cent of staff are external and 85 per cent are internalIT management team and reporting structure: Main people within the management team are head of software management, head of technology improvement, head of IT security, head of infrastructurePrimary technology platforms at the organisation: ERP from SAP and Microsoft Dynamics, AutonomyTechnologies considered by the leader to offer their organisation potential: Using Microsoft cloud and virtualization technology at present and in early stages of digital aspect management and analyticsFuture transformation and technology vision for the organisation: Creating IT developments to facilitate efficiencies in the organisations, building synergies across our multiple operating group, looking for efficiency savings in IT, relieving carbon impact of IT and looking at how to use IT to reduce carbon impact in other operations.