Aston Martin Lagonda is one of the world’s most famous brands thanks to its long running relationship with the James Bond film franchise. The luxury sports car manufacturer of Gaydon, Warwickshire was a part of the Ford Motor Company alongside Jaguar Land Rover from 1994 to 2007. Motorsports management expert David Richards led a venture capital buy out of Aston Martin in 2007. IT Leader: Bradley Yorke-Biggs , Director, Strategy, IT & Governmental AffairsIn role since: Since February 2009Reporting line: CFO Boad level seat: No IT budget: £7 millionIT estate and or number of log on accounts under the control of the IT leader: 1600 usersIT staff currently employed: 54Primary technology platforms at the organisation: Microsoft Dynamics AX ERPPrimary technology suppliers: Microsoft, VerizonSignificant strategic technology deals been struck in the last 12 months: ‘How can IT add business value?’ I am working closely with the marketing and communications departments to use IT effectively in CRM, on our Digital Strategy and in areas like social media,” Yorke-Biggs says.Technologies considered by the leader to offer their organisation potential: SaaS, cloud computing and virtualisation Read the CIO interview: Aston Martin's Bradley Yorke-Biggs on streamlining performance Aston Martin's Bradley Yorke-Biggs on supplier management