Best Practices


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CIO Leadership Live with Mojgan Lefebvre, CIO of Global Risk Services at Liberty Mutual | Ep 6

Host Maryfran Johnson talks with Mojgan Lefebvre, CIO for Liberty Mutual's Global Specialty business, about how the insurance firm is leveraging the cloud, creating business-specific data strategy and getting the best from its...

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Holly Rollo, CMO, RSA Security

Holly Rollo, CMO of RSA Security, shares how security is everyone’s responsibility, especially marketers, in the latest IDG CMO Perspectives video. During this conversation with Josh London, CMO of IDG Communications, she also shares...

CIO Leadership Live
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CIO Leadership Live with Kristin Darby, CIO at Cancer Treatment Centers of America | Ep 3

In this episode, Maryfran Johnson, executive director of CIO programs and events at IDG, talks with CIO Kristin Darby of the Cancer Treatment Centers of America about IT’s critical role in the convergence of genomic advances, clinical...

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Mona Charif, CMO, NTT DATA Services

NTT DATA Services CMO Mona Charif sits down with Josh London, CMO of IDG Communications, to discuss how the role of the CMO--and marketing overall--has transformed and how the use of Account Based Marketing (ABM), personalization and...

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The Role of Predictive Technologies in Marketing

Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are using predictive technologies to spotlight their best prospects, identify the next...

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Salesforce Lightning vs Classic: What you need to know now

Salesforce Classic isn't going away anytime soon, but that doesn't mean you shouldn't be planning your move to the new Lightning UI. Here’s a transition guide for the bewildered.

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