Best Practices


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Mona Charif, CMO, NTT DATA Services

NTT DATA Services CMO Mona Charif sits down with Josh London, CMO of IDG Communications, to discuss how the role of the CMO--and marketing overall--has transformed and how the use of Account Based Marketing (ABM), personalization and...

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The Role of Predictive Technologies in Marketing

Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are using predictive technologies to spotlight their best prospects, identify the next...

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Salesforce Lightning vs Classic: What you need to know now

Salesforce Classic isn't going away anytime soon, but that doesn't mean you shouldn't be planning your move to the new Lightning UI. Here’s a transition guide for the bewildered.

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How AI can help to avoid Amazon Web Services disruptions

An AI-defined infrastructure – specifically, an AI-powered IT management system – can help to avoid service disruptions of public cloud providers.

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Sean Ford, SVP & CMO, LogMeIn

LogMeIn CMO, Sean Ford, sits down with Josh London, CMO of IDG Communications, to discuss LogMeIn's focus on digital transformation for the coming year, how he's leading his team through times of change in the industry, and how...

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Mo Katibeh, CMO, AT&T Business

AT&T Business CMO Mo Katibeh sits down with Josh London, CMO of IDG Communications, to discuss AT&T Business’ shift to a digital content marketing approach, how his marketing, product and development teams are working together to...

CIO Leadership live with Bernie Gracy of Agero
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CIO Leadership Live with Bernie Gracy, Chief Digital Officer of Agero | Ep 1

In this lively hourlong discussion, Maryfran Johnson, executive director of CIO programs for CIO Events and the CIO Executive Council, talks with Bernie Gracy, Chief Digital Officer of Agero, the largest provider of roadside...

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CIO Leadership Live: Watch live on Thursday, Nov. 2

Join Maryfran Johnson, executive director of CIO programs for CIO Events and the CIO Executive Council, for the launch of a new video series -- CIO Leadership Live. This monthly show will feature an in-depth interview focused on...

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What is blockchain? Get up to speed with this video primer

Get up to speed quickly on the potential use cases for blockchain technology, in industries such as healthcare, with Esmond Kane, deputy CISO at Partners Healthcare.

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Stop talking about mission, vision, strategy and tactics

Henrik-Jan van der Pol, founder and CEO of Perdoo, explains why business leaders should avoid using the terms mission, vision, strategy, and tactics and what to do instead.

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Learn the ins and outs of Europe's General Data Protection Regulation (GDPR)

Look ahead to Europe's rollout of the the General Data Protection Regulation in May 2018, and its expected impact on data handling, with expert insights from Gary Southwell, vice president and general manager, products division, at...

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Want a better customer experience? Invest in your employee experience

Why employee experience matters: The energy of the workplace impacts innovation, customer retention, and other critical factors that can make or break growth in both the short and long term.

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