Shedding light on dark data

Shedding light on dark data

Dark Data refers to the data to which companies have access but are not using effectively. We explore the reasons Dark Data challenges persist and how companies can best address.

05/27/15

Decoding big data buzzwords

Decoding big data buzzwords

Accompanying the big data craze is a new lexicon all its own. We identify and dissect some of the key terms and buzzwords.

05/06/15

Big data - The anti 'Second Screen'

Big data - The anti 'Second Screen'

A few short years ago, Second Screen was all the rage. Despite a rash of startups and piles of investor money, Second Screen has failed to take hold and demonstrate a measurable contribution to business performance. Today's big data...

03/26/15

To Make or Buy: Considerations When Kicking Off a Data Analytics Program

To Make or Buy: Considerations When Kicking Off a Data Analytics Program

The age-old question of buy vs. make as infiltrated the fast growing Big Data market as companies grapple with whether to hire an in-house data analytics team or retain an external resource. Today's post outlines the considerations...

02/13/15

Data and Science Don't Necessarily Make a Good Data Scientist

Data and Science Don't Necessarily Make a Good Data Scientist

In the coming year, demand for the services of individuals who can understand, analyze, interpret data - known as "data scientists" - will increase exponentially. So what makes a good data scientist? To help companies in desperate...

01/16/15

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