Walgreens: Expanding Customer Loyalty with Microservices
BrandPost Apigee

Walgreens: Expanding Customer Loyalty with Microservices

Letting different teams move at different speeds—while also standardizing communication and reusability—has bottom line impact

Winning With Omnichannel Is Like Learning a New Language
BrandPost Apigee

Winning With Omnichannel Is Like Learning a New Language

Start with the building blocks: design a cohesive, integrated user experience

A Revolution in Retail (and Beyond): Some Key Omnichannel Dynamics
BrandPost Apigee

A Revolution in Retail (and Beyond): Some Key Omnichannel Dynamics

APIs form the foundation for building an “outside-in” approach to meeting customers’ expectations

Omnichannel: Seeing the World Through Customer-Colored Glasses
BrandPost Apigee

Omnichannel: Seeing the World Through Customer-Colored Glasses

Retailers must learn how to switch channels across various avenues for all customer interactions

Ticketmaster: How APIs Help Provide
BrandPost Apigee

Ticketmaster: How APIs Help Provide "Moments of Joy"

APIs remove friction from developing and fostering innovative partnerships

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