Using location data for stock picks? Watch for stale data models

Using location data for stock picks? Watch for stale data models

Because so much of the location data gathered to gauge foot traffic at restaurants, car dealerships or other business locations is gleaned via mobile apps, several variables can affect the validity of measurement models. Yet, most...

07/24/18

The eye-opening new world of alternative investor data

The eye-opening new world of alternative investor data

The emerging alternative data category, which includes things as diverse as mobile location visit data and corporate air travel data is growing in popularity. Investors and others watching companies in auto, retail and other...

06/22/18

Toys 'R' Us shopper data insights can give toy makers and retailers an advantage

Toys 'R' Us shopper data insights can give toy makers and retailers an advantage

Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys 'R' Us’ market share. Location data could uncover insights...

04/25/18

Using mobile location data to track the Amazon bump, and other retail data innovations

Using mobile location data to track the Amazon bump, and other retail data innovations

The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today's competitive commerce landscape. These companies looked past their competitive motivations to make...

03/16/18

Why retail is the new data industry

Why retail is the new data industry

Retailers can now take advantage of the massive product and inventory databases they already have, but in new ways that enhance the consumer experience and improve business results.

02/12/18

Marketers deserve mobile location data transparency, not smoke and mirrors

Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

01/22/18

Why 2018 will be the year of mobile data measurement and insights

Why 2018 will be the year of mobile data measurement and insights

While there is promising momentum in the growth of mobile location data for measurement and insights, there is still a lot of work to be done.

12/13/17

Why holiday mobile commerce is an opportunity for brick-and-mortar retail

Why holiday mobile commerce is an opportunity for brick-and-mortar retail

This holiday season, phone-wielding shoppers should be seen as a challenging opportunity for smarter retail marketing, not a reason for the holiday blues.

11/13/17

Why investments in computer science education need data at their core

Why investments in computer science education need data at their core

An understanding of coding at its rudimentary level isn’t all about enriching Silicon Valley. It’s about giving our kids the tools to maneuver in the modern world, the building blocks of these otherwise esoteric concepts, and the...

10/13/17

Why Google, Walmart, Amazon and Whole Foods are pioneers in voice data

Why Google, Walmart, Amazon and Whole Foods are pioneers in voice data

Each day it becomes more apparent that data is integral to every facet of our lives. Amazon's recent acquisition of Whole Foods and the new partnership between Google and Walmart are further proof.

09/14/17

This fall, college towns and businesses can get smart with location data

This fall, college towns and businesses can get smart with location data

When students and their parents descend on campuses this fall, they'll bring college towns and local businesses an array of untapped data-driven opportunities.

08/18/17

The death of traditional retail and how data will lead its evolution

The death of traditional retail and how data will lead its evolution

Is retail dead? No, it's simply evolving and adapting to our technological world.

07/24/17

Being upfront about the future of television monetization

Being upfront about the future of television monetization

People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.

05/12/17

Is technology really disrupting the car-buying experience?  

Is technology really disrupting the car-buying experience?  

As technologists, we love tech. It's disrupting the world and changing lives -- not to mention fueling careers. But sometimes, we need to pump the breaks and not get too far ahead of ourselves. Case-in-point: The car-buying experience....

04/04/17

How location data can transform your business

How location data can transform your business

Location data is helping cities and businesses evolve to enhance services, address challenges and plan for the future.

03/09/17

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