
BrandPost Sponsored by DataStax
Data-driven enterprises by the numbers
I’m enthusiastic about the science of finding “next best steps.” As a consumer, that includes applauding companies that aspire to deliver recommendations as consistently on-point as Spotify or Netflix.
As a strategist, I’m a fan...

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It’s a good day to corral data sprawl
The dictionary definition of “Wild West” is “the western United States in its frontier period characterized by roughness and lawlessness.”
In our latest survey,* respondents expressing the most confidence in their organization’s...

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Three reasons for data-driven optimism
Doing digital, data-driven business is a nearly universal goal. Ninety-five percent of U.S. companies we surveyed* in October were in some stage of digital transformation and intentional progress toward a data-driven...

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You can do data strategy.
Everybody’s building a data strategy.In October, we surveyed 500 executives and technical practitioners in the United States.
None reported that a data strategy was not a priority for their organization.
The Home Depot motto is...

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We should only get faster
In the last few months, executives and technical practitioners have told me more often than not that productivity at their company increased as a result of changes made to respond to the coronavirus pandemic.
This is consistent...

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Unhelpful Personalization Is Not a Winning Strategy
Throughout my career, I have both taken inspiration from and found practical guidance in a principle of servant leadership: “Make sure that other people’s highest priority needs are being served.”
Discovering the next bingeable...

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Keeping momentum doing less with less.
It’s possible to be “correct, but unhelpful.”
I had this experience while talking with an accomplished digital transformation leader just recently. He agreed with me that data-driven enterprises get compounding returns from the...

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The Best (and Worst) Question to Ask About Your Data
Helpful advice from companies that were purposely built to be data-driven permeates our daily lives.

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Why you need to “do more with more”
The operating model of an organization is the bridge between its strategic intent and effective execution. It includes organizational structure, accountabilities, governance, and ways of working alongside people, process, and...

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We’ve seen this movie before
In 2011, Marc Andreessen argued that “software was eating the world.” By 2013, Gartner executives told us “every company is a technology company.”
“Digital transformation” exploded as a hot topic in 2014 and hasn’t slowed down...

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Your Customers Want to Be Data-Driven Too
Every digital interaction produces data. And data is what economists call “non-rival”: It can be used simultaneously, without being diminished, by any number of consumers.
It’s understandable that teams aiming to drive top-line...

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Lean In to Differentiate with Data
If we’ve accepted that the future of business is digital, then the future of digital business is data-driven. Here’s how the most advanced companies are turning data into business results.

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Wheeling and Dealing with Data
Is “dealing with data” oriented toward seeking opportunities or avoiding risk in your organization?
FedEx and Microsoft provide an example of the former, tying up to bring data-driven services for supply chain management to...

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Transformation: The Second Best Time Is Now
There’s no time like the present to embrace transformation. Equipping teams to act with urgency and aim high benefits customers when the stakes are highest.

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Can the Data-Driven Enterprise Raise GDP?
Transformation begins when leaders enroll everyone in a mission to overcome needless delay. These three patterns can inspire leaders to build a better, next normal.