Your solution is perfectly ... imperfect

Your solution is perfectly ... imperfect

Whether we admit it or not, no product is flawless. Your sales pitch should acknowledge this fact and set the stage for an honest partnership.

The slow death march of a great corporation starts when the culture is allowed to die

The slow death march of a great corporation starts when the culture is allowed to die

It's not just about your product or solution. It's about the people working on your offering – and how they feel about your company.

3 vanity KPIs tech marketers must stop obsessing over

3 vanity KPIs tech marketers must stop obsessing over

With the plethora of data available today, it's easy to get stuck in "analysis paralysis." Here are three overrated site metrics that may be blinding you ... and the KPIs you should focus on instead.

Planning for the worst: Crisis communications 101

Planning for the worst: Crisis communications 101

Every company – tech-focused or not – will eventually face a crisis. How you plan for and respond to that crisis could make a world of difference.

What makes a thought leader?

What makes a thought leader?

What, exactly, is a thought leader, and how can individuals position themselves to be a trusted source of industry knowledge?

Deciding when to scale: 3 big questions every tech startup needs to ask

Deciding when to scale: 3 big questions every tech startup needs to ask

Sure, you've got a growth plan. But how do know, exactly, when it's time to scale?

Make 2017 your year of saying no

Make 2017 your year of saying no

In a world full of "yes" people, sometimes you need to just say "no." It wasn’t until we learned to say no to more opportunities that our business took off.

4 truths about marketing expectations that tech execs need to hear

4 truths about marketing expectations that tech execs need to hear

Bad news: there's no silver bullet for generating new business. Sales success takes effort and marketing support, as well as a heavy dose of realistic expectations. Heed these four marketing myths when developing your sales strategy.

5 reasons why social media is no longer optional

5 reasons why social media is no longer optional

Social media is a must. Especially for technology companies. Here's why.

The tech marketer’s guide to getting acquired

The tech marketer’s guide to getting acquired

If you're looking for your tech company to get snatched up by an investor or larger corporation, it most likely won't happen magically. You have to prepare and set yourself up for success.

4 deadly sins of tech marketing

4 deadly sins of tech marketing

As a tech company, effective marketing your offering to other tech-savvy prospects is critical and essential to success. One misstep could cost big bucks. Here are four mistakes tech companies often make in their marketing...

The brand messaging checklist: how to build an effective technology brand

The brand messaging checklist: how to build an effective technology brand

Smart technology marketers know they can't rely solely on feature sets and price points. Instead, they invest in the one thing that can shield them from fleeting trends, market fluctuations and technology commoditization: branding.

Differentiate or die: Your survival guide to make it in a saturated technology market

Differentiate or die: Your survival guide to make it in a saturated technology market

Now more than ever, it’s not enough to build the perfect product. That’s not to say that specs aren’t important – they are. But in an increasingly competitive marketplace where global players can reach into your backyard,...

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