Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021
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Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021

The retail environment has experienced far-reaching changes over the past year. With the pandemic fundamentally shifting how customers interact with retailers, digital sales had to evolve at warp speed, and many retailers found...

Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business
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Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business

While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the...

Speed and Improved Development Tools for Adobe Target
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Speed and Improved Development Tools for Adobe Target

Today, virtually every brand is focused on doing everything it can to improve the customer experience (CX) on multiple fronts. The rapid move to the digital-first reality during the pandemic has increased the competitive pressure...

Adobe’s CIO Provides Insight on Changing Digital Infrastructure to Support the New Normal
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Adobe’s CIO Provides Insight on Changing Digital Infrastructure to Support the New Normal

CIO Online recently interviewed Cynthia Stoddard, Senior Vice President and CIO of Adobe, as part of IDG’s CIO 100 Virtual Symposium. The theme this year was “The Innovation Reset: Resilience, Endurance, and Renewal.” In...

4 Ways to Continue Driving Success in the Age of Remote Work
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4 Ways to Continue Driving Success in the Age of Remote Work

In a recent webinar sponsored by Adobe and Wipro Digital, we had a conversation that focused on enterprise strategies that support unforeseen “pivots” and can help organizations succeed in ever-changing environments, such as a...

CIO of Walgreens Boots Alliance Shares Lessons from CMO Partnership
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CIO of Walgreens Boots Alliance Shares Lessons from CMO Partnership

“There was no longer any discussion about IT and marketing as two separate functions,” shares Francesco Tinto. “We are thinking about the customer journey, and we just win as one team.” As the CIO of Walgreens Boots Alliance,...

Adobe Partners to Optimize the Post-Transaction CX
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Adobe Partners to Optimize the Post-Transaction CX

Brands are focusing on the customer experience (CX) more than ever, but many find themselves focusing more on the steps leading up to purchase than on the post-sale experience. Nonetheless, the latter is becoming a higher...

Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service
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Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

Cloud computing has become commonplace at organizations of all sizes. However, not all cloud deployments are created equal. They can range from simply cloud-hosted applications to the most modern purpose-built cloud-native...

Adobe Delivers Tools for AI-Driven Content Recommendations
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Adobe Delivers Tools for AI-Driven Content Recommendations

By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in...

Adobe Delivers A Next-Generation Developer Experience
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Adobe Delivers A Next-Generation Developer Experience

As brands seek to deploy digital systems to deliver a better customer experience regardless of the channel used by the customer, the ability of developers to create or enhance these systems takes on outsized importance. New...

Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant
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Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management
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Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...

Aligning Content Management and Marketing Activities
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Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...

Providing Data Governance for Real-Time Marketing Campaigns
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Providing Data Governance for Real-Time Marketing Campaigns

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest...

Real Time for Real Customers
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Real Time for Real Customers

What’s the biggest disconnect between digital marketing systems and the customers they serve? Customers behave in real time, and marketing systems do not.

Leveraging Product Recommendations Anywhere on Your Ecommerce Site
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Leveraging Product Recommendations Anywhere on Your Ecommerce Site

The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation
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Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...

CEOs Need to Be Leaders to Improve the Customer Experience
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CEOs Need to Be Leaders to Improve the Customer Experience

The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services. “Brands are facing unprecedented challenges, which require a new...

Sacramento Improves the Citizen Experience with Adobe Campaign
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Sacramento Improves the Citizen Experience with Adobe Campaign

It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...

Enabling Effective Personalization with Just a Few Attributes
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Enabling Effective Personalization with Just a Few Attributes

When it comes to brand interaction, the pandemic has given rise to new needs and demands for customers and prospects. Fundamental changes have brought more nuance, specificity, and urgency to many of these interactions. The result...

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