The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses
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The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses

As organizations focus on the integration and interoperation of key digital systems, vendor partnerships that can deliver on this need become critical to businesses. This is especially true when the partnership involves solutions...

Improving the Customer Experience May Require a Board-Level Commitment
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Improving the Customer Experience May Require a Board-Level Commitment

For many organizations, the most important and strategic issues are addressed and overseen by a board-level committee or task force. Such treatment reinforces the importance of the initiative and ensures that management’s...

The Rise of the CMO/CIO Partnership
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The Rise of the CMO/CIO Partnership

Historically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing...

Redefining the Modern Customer Experience
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Redefining the Modern Customer Experience

Businesses today are directing substantial resources and management attention toward improving and optimizing the customer experience. Roughly 15 years ago, “going online” drove the first generation of digital systems that...

Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics
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Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics

Today’s successful “modern experience” business runs on analytics. This fact-based approach to operations enables the business to identify issues and opportunities more quickly and precisely—and address them more effectively. And...

Making Product Recommendations that Customers Really Want
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Making Product Recommendations that Customers Really Want

One of the most important yet often overlooked changes in the new customer experience involves the huge increase in the number of products or service options available to customers. Catalogs seem endless, and simple searches...

Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers
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Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers

As the primary mode of customer interaction changes from human-to-human contact to interaction between humans and digital systems, there has been a corresponding rise in customer discontent driven by...

The Three Key Digital Customer Trends for 2020
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The Three Key Digital Customer Trends for 2020

The evolution of the digital customer is changing how business gets done. And this “new consumer” is impacting not only financial services, healthcare, and retail, but...

2020: The Year of Omnichannel
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2020: The Year of Omnichannel

For the last 10 to 15 years, most organizations have viewed each marketing channel as completely distinct from any others. There was often an explicit segmentation between offline and online, and separate silos for face-to-face...

How the new cloud-native Adobe Experience Manager will accelerate performance and experience delivery
BrandPost Adobe

How the new cloud-native Adobe Experience Manager will accelerate performance and experience delivery

As consumers continue to demand more personalized interactions, brands have struggled with larger volumes of content that need to be delivered faster across increasingly sophisticated customer journeys. Content consumption is...

How the Harvard Business Review Used Personalization and Automation to Enhance Success
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How the Harvard Business Review Used Personalization and Automation to Enhance Success

Growing email and newsletter programs demanded a digital solution that could deliver greater flexibility.

Adobe and MLB Team Up to Create the Next Generation of Analytical Talent
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Adobe and MLB Team Up to Create the Next Generation of Analytical Talent

Contest aims to promote analytics skills among college students

Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends
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Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends

Moving past the hype and promotion, key digital initiatives are starting to be driven by CIOs, but they are still in the early stages

Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations
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Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations

Few things are more personal than one’s taste in music. And Pandora didn’t become a leading music and podcast delivery platform by offering generic listening experiences.

Why Real-Time Matters to Brands
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Why Real-Time Matters to Brands

Customer attention is a fleeting moment in time. As a brand you have seconds to capitalize on that moment, to engage them and spark an action.

Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience
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Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience

Expanding personalization in real time across touchpoints transforms the brand experience

Transforming the ICF Marketing Team to Meet Next-Generation Challenges
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Transforming the ICF Marketing Team to Meet Next-Generation Challenges

With Adobe, this technology services company’s marketing gets strategic

How Print.com Delivers a Superior Buying Experience
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How Print.com Delivers a Superior Buying Experience

Print.com taps Adobe Magento for a “headless” eCommerce platform that changes the customer experience in commercial printing

Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager
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Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager

Integration of social data leads a host of enhancements to Adobe’s support for next-generation customer experiences

How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization
BrandPost Adobe

How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization

Data integration and standardization enable the use of AI and machine learning to take the customer experience to the next level.

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