Leveraging Product Recommendations Anywhere on Your Ecommerce Site
BrandPost Adobe

Leveraging Product Recommendations Anywhere on Your Ecommerce Site

The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation
BrandPost Adobe

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...

CEOs Need to Be Leaders to Improve the Customer Experience
BrandPost Adobe

CEOs Need to Be Leaders to Improve the Customer Experience

The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services. “Brands are facing unprecedented challenges, which require a new...

Sacramento Improves the Citizen Experience with Adobe Campaign
BrandPost Adobe

Sacramento Improves the Citizen Experience with Adobe Campaign

It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...

Enabling Effective Personalization with Just a Few Attributes
BrandPost Adobe

Enabling Effective Personalization with Just a Few Attributes

When it comes to brand interaction, the pandemic has given rise to new needs and demands for customers and prospects. Fundamental changes have brought more nuance, specificity, and urgency to many of these interactions. The result...

Adobe Wins Plaudits from Two Prestigious Analyst Firms
BrandPost Adobe

Adobe Wins Plaudits from Two Prestigious Analyst Firms

As businesses ramp up their digital transformation, they often rely on third-party analyst firms for unbiased perspectives on key solutions. Two of the most respected analytical overviews in the world of technology are the Gartner...

Adobe Intelligent Services Bring Real Business Value to AI
BrandPost Adobe

Adobe Intelligent Services Bring Real Business Value to AI

Artificial intelligence (AI) is often viewed as a panacea for a wide range of potential applications and use cases. However, the broad applicability of AI technology has made it difficult to develop actionable development plans...

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times
BrandPost Adobe

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

As COVID-19 reverberates around the world, every organization finds itself dealing with a new normal, and will continue to do so even after the pathogen is under control. Without a doubt, the impact on technology vendors, the...

Adobe and ServiceNow to Connect Marketing, Customer Service
BrandPost Adobe

Adobe and ServiceNow to Connect Marketing, Customer Service

Customers’ interactions with the brands they favor, and their expectations for relationships with those brands, have changed forever. To be successful today, brands must improve the entire range of customer engagement by better...

Adobe Data: CIO Priorities
BrandPost Adobe

Adobe Data: CIO Priorities

Early this year Adobe published a survey of CIOs’ priorities that delivered valuable insights into their thinking about digital transformation. However, just six months later, we’re in a very different world, and it’s necessary to...

Building a Corporate Culture of Collaboration and Creativity
BrandPost Adobe

Building a Corporate Culture of Collaboration and Creativity

The importance of corporate culture can be hard to quantify, but certainly developing and supporting a culture that enhances the organization’s ability to meet or exceed business goals is vitally important. For today’s digital...

CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience
BrandPost Adobe

CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience

Digital transformation has driven many substantial, strategic changes that will impact organizations for decades. One of the most important is the move to a customer-centric view of the business, utilizing game-changing digital...

The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses
BrandPost Adobe

The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses

As organizations focus on the integration and interoperation of key digital systems, vendor partnerships that can deliver on this need become critical to businesses. This is especially true when the partnership involves solutions...

Improving the Customer Experience May Require a Board-Level Commitment
BrandPost Adobe

Improving the Customer Experience May Require a Board-Level Commitment

For many organizations, the most important and strategic issues are addressed and overseen by a board-level committee or task force. Such treatment reinforces the importance of the initiative and ensures that management’s...

The Rise of the CMO/CIO Partnership
BrandPost Adobe

The Rise of the CMO/CIO Partnership

Historically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing...

Redefining the Modern Customer Experience
BrandPost Adobe

Redefining the Modern Customer Experience

Businesses today are directing substantial resources and management attention toward improving and optimizing the customer experience. Roughly 15 years ago, “going online” drove the first generation of digital systems that...

Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics
BrandPost Adobe

Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics

Today’s successful “modern experience” business runs on analytics. This fact-based approach to operations enables the business to identify issues and opportunities more quickly and precisely—and address them more effectively. And...

Making Product Recommendations that Customers Really Want
BrandPost Adobe

Making Product Recommendations that Customers Really Want

One of the most important yet often overlooked changes in the new customer experience involves the huge increase in the number of products or service options available to customers. Catalogs seem endless, and simple searches...

Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers
BrandPost Adobe

Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers

As the primary mode of customer interaction changes from human-to-human contact to interaction between humans and digital systems, there has been a corresponding rise in customer discontent driven by...

The Three Key Digital Customer Trends for 2020
BrandPost Adobe

The Three Key Digital Customer Trends for 2020

The evolution of the digital customer is changing how business gets done. And this “new consumer” is impacting not only financial services, healthcare, and retail, but...

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