Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant
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Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management
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Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...

Aligning Content Management and Marketing Activities
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Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...

Providing Data Governance for Real-Time Marketing Campaigns
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Providing Data Governance for Real-Time Marketing Campaigns

Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest...

Real Time for Real Customers
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Real Time for Real Customers

What’s the biggest disconnect between digital marketing systems and the customers they serve? Customers behave in real time, and marketing systems do not.

Leveraging Product Recommendations Anywhere on Your Ecommerce Site
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Leveraging Product Recommendations Anywhere on Your Ecommerce Site

The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation
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Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...

CEOs Need to Be Leaders to Improve the Customer Experience
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CEOs Need to Be Leaders to Improve the Customer Experience

The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services. “Brands are facing unprecedented challenges, which require a new...

Sacramento Improves the Citizen Experience with Adobe Campaign
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Sacramento Improves the Citizen Experience with Adobe Campaign

It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...

Enabling Effective Personalization with Just a Few Attributes
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Enabling Effective Personalization with Just a Few Attributes

When it comes to brand interaction, the pandemic has given rise to new needs and demands for customers and prospects. Fundamental changes have brought more nuance, specificity, and urgency to many of these interactions. The result...

Adobe Wins Plaudits from Two Prestigious Analyst Firms
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Adobe Wins Plaudits from Two Prestigious Analyst Firms

As businesses ramp up their digital transformation, they often rely on third-party analyst firms for unbiased perspectives on key solutions. Two of the most respected analytical overviews in the world of technology are the Gartner...

Adobe Intelligent Services Bring Real Business Value to AI
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Adobe Intelligent Services Bring Real Business Value to AI

Artificial intelligence (AI) is often viewed as a panacea for a wide range of potential applications and use cases. However, the broad applicability of AI technology has made it difficult to develop actionable development plans...

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times
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New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

As COVID-19 reverberates around the world, every organization finds itself dealing with a new normal, and will continue to do so even after the pathogen is under control. Without a doubt, the impact on technology vendors, the...

Adobe and ServiceNow to Connect Marketing, Customer Service
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Adobe and ServiceNow to Connect Marketing, Customer Service

Customers’ interactions with the brands they favor, and their expectations for relationships with those brands, have changed forever. To be successful today, brands must improve the entire range of customer engagement by better...

Adobe Data: CIO Priorities
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Adobe Data: CIO Priorities

Early this year Adobe published a survey of CIOs’ priorities that delivered valuable insights into their thinking about digital transformation. However, just six months later, we’re in a very different world, and it’s necessary to...

Building a Corporate Culture of Collaboration and Creativity
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Building a Corporate Culture of Collaboration and Creativity

The importance of corporate culture can be hard to quantify, but certainly developing and supporting a culture that enhances the organization’s ability to meet or exceed business goals is vitally important. For today’s digital...

CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience
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CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience

Digital transformation has driven many substantial, strategic changes that will impact organizations for decades. One of the most important is the move to a customer-centric view of the business, utilizing game-changing digital...

The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses
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The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses

As organizations focus on the integration and interoperation of key digital systems, vendor partnerships that can deliver on this need become critical to businesses. This is especially true when the partnership involves solutions...

Improving the Customer Experience May Require a Board-Level Commitment
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Improving the Customer Experience May Require a Board-Level Commitment

For many organizations, the most important and strategic issues are addressed and overseen by a board-level committee or task force. Such treatment reinforces the importance of the initiative and ensures that management’s...

The Rise of the CMO/CIO Partnership
BrandPost Adobe

The Rise of the CMO/CIO Partnership

Historically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing...

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