Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends
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Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends

Moving past the hype and promotion, key digital initiatives are starting to be driven by CIOs, but they are still in the early stages

Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations
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Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations

Few things are more personal than one’s taste in music. And Pandora didn’t become a leading music and podcast delivery platform by offering generic listening experiences.

Why Real-Time Matters to Brands
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Why Real-Time Matters to Brands

Customer attention is a fleeting moment in time. As a brand you have seconds to capitalize on that moment, to engage them and spark an action.

Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience
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Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience

Expanding personalization in real time across touchpoints transforms the brand experience

Transforming the ICF Marketing Team to Meet Next-Generation Challenges
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Transforming the ICF Marketing Team to Meet Next-Generation Challenges

With Adobe, this technology services company’s marketing gets strategic

How Print.com Delivers a Superior Buying Experience
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How Print.com Delivers a Superior Buying Experience

Print.com taps Adobe Magento for a “headless” eCommerce platform that changes the customer experience in commercial printing

Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager
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Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager

Integration of social data leads a host of enhancements to Adobe’s support for next-generation customer experiences

How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization
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How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization

Data integration and standardization enable the use of AI and machine learning to take the customer experience to the next level.

An Inquisitive Citizen Data Analyst
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An Inquisitive Citizen Data Analyst

Every day, people around the world generate a collective 2.5 quintillion bytes of data. To put that in perspective, one “quintillion” is a 1 followed by 18 zeros — it's a number frequently used to quantify the mass of the Earth in...

How Adobe Helped Silicon Labs Make the Transition to Digital-First Marketing
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How Adobe Helped Silicon Labs Make the Transition to Digital-First Marketing

Adobe solutions enable Silicon Labs’ marketers to make the change from communicating with hundreds of customers to tens of thousands

Adobe and LinkedIn Team Up to Deliver More Effective ABM
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Adobe and LinkedIn Team Up to Deliver More Effective ABM

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing utility, especially for account-based marketing (ABM)...

The Next Level in Recommendation and Personalization Technology with Adobe Target
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The Next Level in Recommendation and Personalization Technology with Adobe Target

For strategic marketing initiatives, personalization capabilities, especially product and content recommendations, are too important to be handled by dated technology. B2C and B2B businesses realize that recommendations have powerful...

Adobe Is Eliminating Data Siloes to Enable a Holistic View of the Customer Journey
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Adobe Is Eliminating Data Siloes to Enable a Holistic View of the Customer Journey

Adobe simplifies next-generation marketing analytics by delivering comprehensive data integration and improved data analysis tools

Analytics Goes Mainstream: Adobe Democratizes Data with Fantasy Football
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Analytics Goes Mainstream: Adobe Democratizes Data with Fantasy Football

Adobe Analytics provides insightful and compelling analytics for everyone, and the Fantasy Football use case shows just how accessible this software can be!

Rite Aid and Adobe Chart a “Path to the Future”
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Rite Aid and Adobe Chart a “Path to the Future”

Earlier this year, Rite Aid, the third-largest drugstore chain in the US, announced a major strategic initiative, called “Path to the Future.” This holistic plan to drive innovation, deliver new and unique customer experiences, and...

How Adobe Experience Platform Provides a Holistic, Real-Time View of the Customer Infused with Creativity
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How Adobe Experience Platform Provides a Holistic, Real-Time View of the Customer Infused with Creativity

The use of comprehensive customer experience data and analytics is shaping the future of many key marketing initiatives. As organizations move data out of silos, integrate it, and develop a single cohesive view of the customer and...

Cutting Through the Data Glut: Getting Answers Fast for Personalization with AI and the Adobe Experience Platform
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Cutting Through the Data Glut: Getting Answers Fast for Personalization with AI and the Adobe Experience Platform

As brands continue to deploy new MarTech tools for tracking the customer experience and ramp up the data collection efforts of the tools currently in place, the result for many companies is data overload.

The 5 Most Underestimated Roles Critical to Cross-Channel Success
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The 5 Most Underestimated Roles Critical to Cross-Channel Success

When a race car driver wins, most focus on their ability or that of the car — maybe both. But in reality, races are won or lost in the pit, where there is a team working hard to ensure the success and safety of the driver.

Seamless Cross-Channel Personalization Now a Reality with Adobe Target
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Seamless Cross-Channel Personalization Now a Reality with Adobe Target

With consumers seemingly getting inundated from brands with marketing emails, personalized experiences are inevitably what separates effective marketing from spam

5 Questions All CIOs Must Ask When Picking the Right Technology
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5 Questions All CIOs Must Ask When Picking the Right Technology

Today’s CIOs are the architects of their organization’s digital transformations, helping build the technology infrastructure needed to support every aspect of a business. Helping choose the right customer experience...

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