Taking the Next Step to Impactful Personalization
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Taking the Next Step to Impactful Personalization

Brands need highly effective personalization. Delivering a subpar experience hurts a brand in two important ways. First, a disappointing customer experience is less engaging, resulting in lost sales or opportunities. Second, a CX...

Taking B2B CX Up a Level
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Taking B2B CX Up a Level

Many customer experience solutions and technology products focus almost exclusively on the B2C customer. It’s true that the B2C market has more brands and many more customers than the B2B market, but B2B is growing in both size...

Improving Developer Tool Sets: Shortening the Time to Innovation
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Improving Developer Tool Sets: Shortening the Time to Innovation

As businesses go digital and customer experience (CX) improvements are delivered via new applications and services, the team of developers that build these experiences become central to getting things done and driving revenue....

The X-factor of Customer Experience
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The X-factor of Customer Experience

Lately, I've been thinking a lot about customer journeys. Understanding customer journeys is pivotal for brand success. As digital channels continue to play a larger role in our daily lives, customer journeys have also gotten more...

Leveraging AI to Optimize Customer Experience
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Leveraging AI to Optimize Customer Experience

Artificial intelligence (AI) and machine learning (ML) are fundamentally changing how customer experiences (CX) are built and delivered to customers, and Adobe is at the forefront of this trend. The company has long been a pioneer...

Adobe Experience Cloud Improves Patient Experiences in Healthcare
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Adobe Experience Cloud Improves Patient Experiences in Healthcare

The healthcare sector, as well as the entire life sciences industry, is increasing its focus on the patient experience. Healthcare organizations see this as a way to improve outcomes, but they also are responding to the...

Adobe Roundtable Provides Deeper Dive on Remote/Hybrid Work
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Adobe Roundtable Provides Deeper Dive on Remote/Hybrid Work

A recent virtual roundtable sponsored by Adobe featured a deep and nuanced discussion about remote/hybrid work and the impact it will have on organizations. Toni Vanwinkle, Senior Director of Digital Workplace Experience at Adobe,...

Adobe Unveils New Analytics Offering to Support Digital Literacy
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Adobe Unveils New Analytics Offering to Support Digital Literacy

The global talent drought in areas like data science has existed for years, with previous McKinsey reports showing demand outstripping supply by more than 50%. The pandemic has worsened the situation. As the digital economy grew,...

Helen of Troy CIO looks to Adobe Experience Cloud to drive D2C strategy
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Helen of Troy CIO looks to Adobe Experience Cloud to drive D2C strategy

Helen of Troy, a leading global consumer products company with a diversified portfolio of brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Drybar, and Hot Tools, saw strong growth last year as consumers stayed home...

Adobe Announces New Commerce Features to Improve Customer Experience
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Adobe Announces New Commerce Features to Improve Customer Experience

The pandemic sped up advancements in digital commerce technology. What would normally take two to three years to develop happened in just months. During this time, customer expectations also changed dramatically as more people...

Moving from Customer Interactions to Customer Journeys – The Critical Strategic Imperative for 2021
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Moving from Customer Interactions to Customer Journeys – The Critical Strategic Imperative for 2021

As customers “go digital,” marketing teams must rethink and better organize how they interact with customers and prospects. Perhaps the most meaningful change is that brands need to truly personalize the experience for each...

Survey Data Provides Insight on COVID’s Impact on the CIO
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Survey Data Provides Insight on COVID’s Impact on the CIO

Before the pandemic hit, CIOs had been enabling organizational success in a highly dynamic and challenging role. After the pandemic ensued, the amplitude of change and agility increased overnight, impossible as that seemed. As...

Digital Asset Management Gets an Upgrade in Adobe Experience Manager
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Digital Asset Management Gets an Upgrade in Adobe Experience Manager

Brands are engaged in a very real competition to provide the best and most engaging customer experience. A large component of a best-in-class customer experience is the ability to deliver digital content that the customer finds...

How Trust Became the Most Valuable Currency of a Cookie-less World
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How Trust Became the Most Valuable Currency of a Cookie-less World

We are in the midst of a trust crisis. According to Gartner, consumer trust in brands fell 19% between 2016 and 2019[1], and trust in large corporations fell 33%. The COVID-19 pandemic has only drawn more attention to the way...

Paper Forms Aren’t Digital: Adobe Experience Manager Forms Moves to the Cloud
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Paper Forms Aren’t Digital: Adobe Experience Manager Forms Moves to the Cloud

The move to digital-first systems continues to grow apace, for both online and offline customer experiences (CX). Today, a fully digital underpinning is necessary for all processes that accompany CX. Among the most stubborn...

The Future of Work: Four Things You Don’t Want to Overlook
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The Future of Work: Four Things You Don’t Want to Overlook

Speaking at the recent CIO.com-sponsored Future of Work Summit, Ashley Still, senior vice president and general manager of digital media at Adobe, offered some fresh thinking about the Future of Work (FOW). Still made four...

Q&A: What’s Next for Adobe Developers?
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Q&A: What’s Next for Adobe Developers?

The developer community plays a critical role in delivering next-generation customer experience (CX). Adobe uniquely understands and supports the developer community to ensure that developers can deliver a CX that marketers are...

Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021
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Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021

The retail environment has experienced far-reaching changes over the past year. With the pandemic fundamentally shifting how customers interact with retailers, digital sales had to evolve at warp speed, and many retailers found...

Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business
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Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business

While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the...

Speed and Improved Development Tools for Adobe Target
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Speed and Improved Development Tools for Adobe Target

Today, virtually every brand is focused on doing everything it can to improve the customer experience (CX) on multiple fronts. The rapid move to the digital-first reality during the pandemic has increased the competitive pressure...

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