The Rise of the CMO/CIO Partnership
BrandPost Adobe

The Rise of the CMO/CIO Partnership

Historically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing...

Redefining the Modern Customer Experience
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Redefining the Modern Customer Experience

Businesses today are directing substantial resources and management attention toward improving and optimizing the customer experience. Roughly 15 years ago, “going online” drove the first generation of digital systems that...

Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics
BrandPost Adobe

Integrating Customer Analytics is the Next Step to Increase the Value of All Business Analytics

Today’s successful “modern experience” business runs on analytics. This fact-based approach to operations enables the business to identify issues and opportunities more quickly and precisely—and address them more effectively. And...

Making Product Recommendations that Customers Really Want
BrandPost Adobe

Making Product Recommendations that Customers Really Want

One of the most important yet often overlooked changes in the new customer experience involves the huge increase in the number of products or service options available to customers. Catalogs seem endless, and simple searches...

Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers
BrandPost Adobe

Why Humanizing Digital Customer Systems is Critical to Creating Loyal Customers

As the primary mode of customer interaction changes from human-to-human contact to interaction between humans and digital systems, there has been a corresponding rise in customer discontent driven by...

The Three Key Digital Customer Trends for 2020
BrandPost Adobe

The Three Key Digital Customer Trends for 2020

The evolution of the digital customer is changing how business gets done. And this “new consumer” is impacting not only financial services, healthcare, and retail, but...

2020: The Year of Omnichannel
BrandPost Adobe

2020: The Year of Omnichannel

For the last 10 to 15 years, most organizations have viewed each marketing channel as completely distinct from any others. There was often an explicit segmentation between offline and online, and separate silos for face-to-face...

How the new cloud-native Adobe Experience Manager will accelerate performance and experience delivery
BrandPost Adobe

How the new cloud-native Adobe Experience Manager will accelerate performance and experience delivery

As consumers continue to demand more personalized interactions, brands have struggled with larger volumes of content that need to be delivered faster across increasingly sophisticated customer journeys. Content consumption is...

How the Harvard Business Review Used Personalization and Automation to Enhance Success
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How the Harvard Business Review Used Personalization and Automation to Enhance Success

Growing email and newsletter programs demanded a digital solution that could deliver greater flexibility.

Adobe and MLB Team Up to Create the Next Generation of Analytical Talent
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Adobe and MLB Team Up to Create the Next Generation of Analytical Talent

Contest aims to promote analytics skills among college students

Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends
BrandPost Adobe

Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends

Moving past the hype and promotion, key digital initiatives are starting to be driven by CIOs, but they are still in the early stages

Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations
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Pandora Taps Adobe Campaign to Make Its Marketing as Personal as Its Music Recommendations

Few things are more personal than one’s taste in music. And Pandora didn’t become a leading music and podcast delivery platform by offering generic listening experiences.

Why Real-Time Matters to Brands
BrandPost Adobe

Why Real-Time Matters to Brands

Customer attention is a fleeting moment in time. As a brand you have seconds to capitalize on that moment, to engage them and spark an action.

Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience
BrandPost Adobe

Adobe Experience Platform Helps Brands Deliver a Consistent Real-Time Customer Experience

Expanding personalization in real time across touchpoints transforms the brand experience

Transforming the ICF Marketing Team to Meet Next-Generation Challenges
BrandPost Adobe

Transforming the ICF Marketing Team to Meet Next-Generation Challenges

With Adobe, this technology services company’s marketing gets strategic

How Print.com Delivers a Superior Buying Experience
BrandPost Adobe

How Print.com Delivers a Superior Buying Experience

Print.com taps Adobe Magento for a “headless” eCommerce platform that changes the customer experience in commercial printing

Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager
BrandPost Adobe

Adobe Breaks New Ground to Support Enhanced Personalization with Adobe Experience Platform and Adobe Audience Manager

Integration of social data leads a host of enhancements to Adobe’s support for next-generation customer experiences

How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization
BrandPost Adobe

How DXC Technology Utilizes Adobe Experience Platform to Deliver Hyper-Personalization

Data integration and standardization enable the use of AI and machine learning to take the customer experience to the next level.

An Inquisitive Citizen Data Analyst
BrandPost Adobe

An Inquisitive Citizen Data Analyst

Every day, people around the world generate a collective 2.5 quintillion bytes of data. To put that in perspective, one “quintillion” is a 1 followed by 18 zeros — it's a number frequently used to quantify the mass of the Earth in...

How Adobe Helped Silicon Labs Make the Transition to Digital-First Marketing
BrandPost Adobe

How Adobe Helped Silicon Labs Make the Transition to Digital-First Marketing

Adobe solutions enable Silicon Labs’ marketers to make the change from communicating with hundreds of customers to tens of thousands

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