Cutting Through the Data Glut: Getting Answers Fast for Personalization with AI and the Adobe Experience Platform
BrandPost Adobe

Cutting Through the Data Glut: Getting Answers Fast for Personalization with AI and the Adobe Experience Platform

As brands continue to deploy new MarTech tools for tracking the customer experience and ramp up the data collection efforts of the tools currently in place, the result for many companies is data overload.

The 5 Most Underestimated Roles Critical to Cross-Channel Success
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The 5 Most Underestimated Roles Critical to Cross-Channel Success

When a race car driver wins, most focus on their ability or that of the car — maybe both. But in reality, races are won or lost in the pit, where there is a team working hard to ensure the success and safety of the driver.

Seamless Cross-Channel Personalization Now a Reality with Adobe Target
BrandPost Adobe

Seamless Cross-Channel Personalization Now a Reality with Adobe Target

With consumers seemingly getting inundated from brands with marketing emails, personalized experiences are inevitably what separates effective marketing from spam

5 Questions All CIOs Must Ask When Picking the Right Technology
BrandPost Adobe

5 Questions All CIOs Must Ask When Picking the Right Technology

Today’s CIOs are the architects of their organization’s digital transformations, helping build the technology infrastructure needed to support every aspect of a business. Helping choose the right customer experience...

Adobe Commerce Cloud Launches Headless Offering to Serve the High Customer Experience Needs of Enterprise Customers
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Adobe Commerce Cloud Launches Headless Offering to Serve the High Customer Experience Needs of Enterprise Customers

Businesses are eager to embrace new commerce channels and technologies to get closer to their customers and grow conversions. Yet to do this effectively, they must overcome four key challenges

Enterprise-Grade Analytics: Two Brands Share Why They Chose Adobe Analytics
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Enterprise-Grade Analytics: Two Brands Share Why They Chose Adobe Analytics

At the heart of digital transformation is the way it fundamentally changes how businesses make decisions.

How Fortune 500 Company CDW Fuels Steady Growth by Focusing on Customers
BrandPost Adobe

How Fortune 500 Company CDW Fuels Steady Growth by Focusing on Customers

As the business world goes increasingly digital and customer expectations rise, companies face the ongoing challenge of evolving their businesses to organize around customer value.

Delivering Impactful Customer Experiences with Adobe Experience Platform
BrandPost Adobe

Delivering Impactful Customer Experiences with Adobe Experience Platform

Brands today are moving to dramatically improve the customer experience with more personalization—and to do it at scale.

Taming the Chaos of the Customer Journey with CXM
BrandPost Adobe

Taming the Chaos of the Customer Journey with CXM

Meet rising customer expectations with a new approach and the right technology.

How Adobe and NVIDIA Use AI, High-Performance GPUs to Optimize Customer Experience and Engagement
BrandPost Adobe

How Adobe and NVIDIA Use AI, High-Performance GPUs to Optimize Customer Experience and Engagement

Three years ago, Alix Hart, Global Head of Digital Marketing at NVIDIA, started a digital marketing transformation for the inventor of the Graphics Processing Unit, and turned to Adobe as a key partner.

How ‘Mobile First’ is Rewriting All the Marketing Rules – Adobe’s Take
BrandPost Adobe

How ‘Mobile First’ is Rewriting All the Marketing Rules – Adobe’s Take

The rapid rise of using mobile devices as the primary channel for web interactivity has gone beyond an inflection point.

Adobe Technology Previews: A Game Changer for Developing and Testing AI-Driven Solutions
BrandPost Adobe

Adobe Technology Previews: A Game Changer for Developing and Testing AI-Driven Solutions

Testing and obtaining customer input for traditional software are relatively straightforward. For example, a “print feature” prints the file. It starts with a dialogue box that has the printing options. The logic and feature are the...

Adobe Experience Cloud Helps Personalize the Customer Experience with AI & Machine Learning
BrandPost Adobe

Adobe Experience Cloud Helps Personalize the Customer Experience with AI & Machine Learning

There are a few strategies that outrank personalization when it comes to building effective customer relationships for your business. In fact, a survey we conducted unveiled that 80% of consumers are more likely to purchase from...

CIOs Must Lead the Data Science Charge
BrandPost Adobe

CIOs Must Lead the Data Science Charge

The CIO’s role has changed dramatically in the past five years. Becoming an enabler of business success is now expected.

Are You Ready for Next-Gen Mobile Personalization?
BrandPost Adobe

Are You Ready for Next-Gen Mobile Personalization?

Adobe Target enables a single cohesive solution for personalizing the mobile app experience

How and Why Adobe is Making Open Source A Strategic Priority
BrandPost Adobe

How and Why Adobe is Making Open Source A Strategic Priority

If you compare present-day Adobe to what we were like just last year, there really is a different feel inside the company. We’ve upped our game on open source.

Study Shows Migrating to Magento Commerce Drives Revenue Growth
BrandPost Adobe

Study Shows Migrating to Magento Commerce Drives Revenue Growth

When it comes to online shopping experiences, the new normal is for brands and merchants to engage customers wherever they are, react on the fly to changing consumer needs, and constantly iterate on the commerce experiences they...

Make the Move from Mobile Apps to Next-Generation Progressive Web Applications
BrandPost Adobe

Make the Move from Mobile Apps to Next-Generation Progressive Web Applications

A foundational change that brings the experience of native apps to the web

Adobe’s Magento Commerce Enables Honeywell to Deliver the First Aerospace Parts Marketplace
BrandPost Adobe

Adobe’s Magento Commerce Enables Honeywell to Deliver the First Aerospace Parts Marketplace

Transforming an experience-driven business with an attractive solution for bringing together buyers and sellers

Commerce 2.0: Retailers Move Away from Transactional Thinking
BrandPost Adobe

Commerce 2.0: Retailers Move Away from Transactional Thinking

In the old days commerce strategies revolved around single, isolated transactions. Brands and merchants constantly bombarded customers with messaging spewing the lowest prices for “must-have” and “state of the art” products and...

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