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Doing Business in the Age of the Experience
By Dean Marsh
Opinions expressed by ICN authors are their own.
How digital transformation is shaping industries
Digital transformation is creating an opportunity for innovation across all industries that is nothing short of a renaissance. From retail to life sciences, we are seeing a complete reinvention of products, services and experiences...
What it means to do business in the Age of Experience
There is no doubt that technology, and the speed at which is it changes, has significantly impacted the way we do business today. But although technology has vastly improved the transactional efficiencies of business, the true...
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