Delivering a Compelling Commerce Experience
BrandPost Adobe & Capgemini

Delivering a Compelling Commerce Experience

The explosion in online purchasing and e-commerce activity during the COVID-19 pandemic means that brands must significantly improve the quality and seamlessness of the commerce experience. All brands want their online customers...

Marketing at Speed: The Value of High-Velocity Marketing
BrandPost Adobe & Capgemini

Marketing at Speed: The Value of High-Velocity Marketing

Speed matters in almost everything.  And a new “need for speed” is happening right now in customer experience (CX).  It’s about much more than simply how fast your site responds to a click or action.  When brands look at the...

Customers Demand a Holistic Marketing Framework
BrandPost Adobe & Capgemini

Customers Demand a Holistic Marketing Framework

As customers move to digital brand interactions in substantial numbers, they are finding that the differences between a customer experience based on 2017 technology and one built today are huge. The modern approach is driven by an...

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