How To Build Apps That Make Your Employees Happy
BrandPost Salesforce

How To Build Apps That Make Your Employees Happy

Employees are on the go. They need mobile access to internal apps — gone are the days that a desktop-only portal makes the cut. But only 12 percent of employees use enterprise apps — even though 85 percent of the ones that do say...

If Digital is a “Business Thing,” Vendors Must Be in the C-Suite
BrandPost Salesforce

If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm. But as veteran CIO Larry Bonfante wrote in a recent piece for Heller Search Associates, they’ve got it...

How Manufacturers Must Adapt in the Age of the Customer
BrandPost Salesforce

How Manufacturers Must Adapt in the Age of the Customer

Products and processes have always been a priority – that’s understandable. Change has been continuous: manufacturers have been on a journey that has taken them from the sweat of physical production towards automation and robotic...

Perspectives on the Digital Disruptions of 2017 and Beyond
BrandPost Salesforce

Perspectives on the Digital Disruptions of 2017 and Beyond

When I was asked to join Daryl Plummer, managing vice president, chief of Research and chief Gartner Fellow, on a webcast about Digital Disruptions, I immediately started thinking about all of the seismic events that have occurred...

In This AI Revolution, a New Approach to Education is Crucial
BrandPost Salesforce

In This AI Revolution, a New Approach to Education is Crucial

On March 24th, Treasury Secretary Steven Mnuchin said he wasn’t worried about the business and social impact of AI for at least fifty to a hundred years. Regrettably, that’s a pretty common view in boardrooms today. At a recent...

New Research: Driven by Customers, IT Leaders Navigate Historic Change
BrandPost Salesforce

New Research: Driven by Customers, IT Leaders Navigate Historic Change

There’s a new sheriff in town for IT teams: the customer. A study by Salesforce Research shows that 81% of tech leaders believe IT is entering a new era driven by customer expectations. And those customer expectations — for...

IT Trailblazers: With the Right Value Prop, IT Can Become an Evangelizing Force in Business Discussions
BrandPost Salesforce

IT Trailblazers: With the Right Value Prop, IT Can Become an Evangelizing Force in Business Discussions

Toby Lester, VP of Technology Architecture and Innovation at Brown-Forman, placed his bets on the cloud when tasked with leveraging new technology to achieve a collaborative culture of diversity and inclusion for its 4,000 employees.

IT Trailblazers: Think Business Impact and Partner Up
BrandPost Salesforce

IT Trailblazers: Think Business Impact and Partner Up

For this edition of “IT Trailblazers,” Andy Baer, now SVP for the Global Communications and Media Industry Group at Salesforce, contends that IT projects have to be approached with a bigger picture view because they’re about so...

The Era of Codeless Development is Upon Us
BrandPost Salesforce

The Era of Codeless Development is Upon Us

It’s time to go codeless. And that promises great futures for our developers. As CIO for Salesforce and a 22-year history in technology, I can say that with the utmost confidence. It seems like every year we’re creeping closer...

Gone App Fishing
BrandPost Salesforce

Gone App Fishing

Overwhelmed by a sea full of apps? That’s no surprise when you think about the maddening school in which to drop your line; all swimming just under the surface of our interface. There’s one that will call a person to pick me up...

IoT and AI: Taking Customer Satisfaction Measurement to New Levels
BrandPost Salesforce

IoT and AI: Taking Customer Satisfaction Measurement to New Levels

Customer satisfaction is the true measurement of business success, right? After all happy customers are more loyal; they buy more stuff. They even spread the word, and positive word-of-mouth is everything. So what can you do to...

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