Why today’s marketers need data

Why today’s marketers need data

Data is marketing's most precious commodity -- now marketers need to leverage it.

The two main pitfalls of business intelligence as we know it

The two main pitfalls of business intelligence as we know it

A look at two primary reasons why business intelligence is soon-to-be extinct in the emerging technology landscape.

Why IT and marketing need to work together

Why IT and marketing need to work together

For years, the IT and marketing departments have had a rocky relationship. As marketer's need to better understand the customer, it requires the investment and use of a significant amount of technology. It's time that the feud come to...

Why marketing technology will make or break careers

Why marketing technology will make or break careers

Datorama CSO, Katrin Ribant, discusses the importance of marketing technology (MarTech) and its impact on the modern-day marketer. As today's MarTech environment is exceedingly complex, Ribant posits that understanding, or choosing...

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