How to pitch your product for review in 10 thoughtful steps

How to pitch your product for review in 10 thoughtful steps

It’s not just email blasting. It takes time, research, effort and relationship building.

10/27/17

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery

We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand...

06/27/17

Why Conway, Spicer and Huckabee Sanders deserve appreciation

Why Conway, Spicer and Huckabee Sanders deserve appreciation

These communications pros are working in an incredibly challenging environment. The U.S. is divided, the president’s approval rating is taking a nose dive, and the man is unpredictable (to say the least). Yet they persist. We may not...

05/12/17

PR nightmares that were disasters waiting to happen

PR nightmares that were disasters waiting to happen

The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications...

04/19/17

Crisis communications must be ongoing, not project-based

Crisis communications must be ongoing, not project-based

Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.

03/27/17

How social media influences political participation and news consumption

How social media influences political participation and news consumption

The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is...

03/02/17

5 qualities for successful PR pros

5 qualities for successful PR pros

Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have...

02/17/17

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