Don’t blame it on the PR agency

Hiring a PR agency is usually fraught with anxiety. They are expensive. Will they do a good job? Will they work hard enough? Will they get you the coverage you deserve? While there are many success stories, things don't always work...

CMO vs. VP sales: The inevitable battle

There's a reason why at first opportunity the roles of a startup's VP of sales and marketing are separated. Sales and marketing teams are not powered by the same motives, nor incentivized by the same results, and this means that they...

Why I almost quit my job as CMO of a very successful startup

All startups live for the day that they close a funding round. Seed, Round A, Round B etc etc. This is the validation that not only they (and their mom) believe in their revolutionary technology and company. However, significant...

Are you killing your startup’s chances for success?

Are you killing your startup’s chances for success?

How your entrepreneur type influences your chances of success. Startup founders (very) generally speaking fall into two camps. The geniuses, who create a product of love and hope enough people want or need it too. The problem solvers,...

When should I start to market my startup?

Many startup founders are often left scratching their heads whenever it comes to the topic of marketing. They know it’s important to their business, but have no idea what they should be doing first, nor how it ties in with their...

The secret to startup success starts with faith

How to beat your incumbent competitor through marketing... even when startup odds are stacked against you.

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