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4 reasons why you should consider a platform strategy
Platforms from which to deliver products and services can be very profitable ways to gain market share and build customer loyalty. Any CIO involved in developing a digital strategy for a new product launch should consider whether a...
5 reasons why your business model may need an API
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.
Data-driven innovation in the insurance sector
Data is being used by new entrants in many industries and the insurance sector is no different. CIOs and other senior managers can learn a lot from examining the strategies adopted by startups as they both challenge and partner with...
Why the Internet of Things needs dynamic data exchanges
The IoT promises an exciting future for the creation and exchange of data that could transform business processes and drive the next wave of innovation. However, much work needs to be done in building the data exchanges that will...
Make your company’s data work harder for you
Rethinking how your company’s activities generate data and focusing on its application to business processes might release hidden sources of value. Enterprises across a range of sectors are forging ahead of their competitors through...
Building a virtuous circle of data-driven innovation
Embedding data into product and service development cycles can lead to a virtuous circle of innovation and competitive advantage.
5 reasons why data-driven innovations fail
Make sure you understand some of the key mistakes that companies make when deploying data-driven products into the market.
Securing competitive advantage through data exploitation
How companies are using data to beat the competition and secure their market position.
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