These 3 types of customer data platforms are not one and the same

These 3 types of customer data platforms are not one and the same

A true customer data platform must integrate data from across functional and channel-specific silos into a single customer view that is accessible in real-time.

09/11/18

How to overcome the top challenges of achieving identity resolution

How to overcome the top challenges of achieving identity resolution

Identity resolution is the key to delivering personalized engagements. To be successful in delivering these engagements, there are three important business applications that build the base to help drive personalization at scale.

08/17/18

How to overcome the bottlenecks between data lakes and analytics for customer engagement

How to overcome the bottlenecks between data lakes and analytics for customer engagement

Create the complete view of the customer, and engage in real time through the best channels.

05/24/18

5 must-ask questions for complying with GDPR’s ‘Right to be Forgotten’

5 must-ask questions for complying with GDPR’s ‘Right to be Forgotten’

For all US-based companies that might have EU data, it’s time to segregate that data and initiate proper protocols to ensure fines don’t come your way after May.

04/02/18

5 questions every CIO needs to ask about a CDP

5 questions every CIO needs to ask about a CDP

Customer Data Platforms are becoming more ubiquitous within the enterprise, but conflicting definitions and general market confusion make it difficult to distinguish a true CDP from imposters. Here are five questions to help you cut...

03/05/18

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