Wake-up call: today’s B2B software buyer has completely changed

Wake-up call: today’s B2B software buyer has completely changed

How can B2B software companies succeed in the future? By aligning with how the customer actually wants to buy, not how sales wants to sell.

02/06/18

GE digital transformation: collaboration leads to innovation

GE digital transformation: collaboration leads to innovation

The vital importance of collaboration to enable transformation and innovation.

10/27/17

GE is NOT acting its age — and that's a good thing

GE is NOT acting its age — and that's a good thing

How GE, a 125-year-old company, is making progress — by acting like a startup.

09/26/17

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