Personalized customer experiences, automated business operations, and data science-driven insights all depend on the quality and volume of your data. However, while the last decade has been a rush to drill for data, it is becoming ever more important for brand trust and regulatory compliance for a data privacy strategy to be more than a policy on ethics. It needs to be an operational capability that organizations sustain in order to protect their customers, protect the company, and differentiate the brand value proposition. By Chris DavisJun, 18 2020