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A common misconception is that big businesses are bad businesses. In the case of tech firms, this is not always true, and there are many benefits to consumers that come from big firms.
How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.
As a technology leader, if you donu2019t know the marketing team down the hall, now is the time to introduce yourself.
Chinese startups leverage the cloud to navigate legal and intellectual property (IP) risks internationally u2013 you should do the same.
The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.
A half-dozen sure-fire ways to improve the value you provide to your organization.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.
The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumeru2019s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to succeed.
Itu2019s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.
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