Advertising Industry

Advertising Industry | News, how-tos, features, reviews, and videos

GDPR, legal, European Union
social media online presence profile user

cmi content marketing world

'ConTech' roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

marketing automation gears

Imitation is the sincerest form of flattery

We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand...

new york times building

The New York Times is winning at digital

The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.

5 transparency smarttv

Being upfront about the future of television monetization

People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.

old billboard

Ad network takes steps to reduce fraud

Online advertisers are losing billions to fraud, but one advertising network has successfully taken steps to clean up its platform. U.S. advertisers spent more $25 billion on programmatic online ads last year, meaning that about $8...

marketing man person communication

8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

facebook billions users primary

Facebook nears 2 billion users, warns ad growth will slow

Facebook outperformed financial projections for the eighth consecutive quarter and is closing in on more than 2 billion monthly users. However, the company says expect ad growth to slow.

digital advertising

Digital advertising surpassed TV ads in 2016

Television has finally been ousted by smaller and smarter screens. Digital advertising jumped 22 percent in 2016, beating the TV market for the first time.

Google Mountain View

Google reportedly plans ad blocking feature for Chrome browser

Google makes a lot of money from online advertisements. In what appears to be a surprising move at first glance, the company is likely to introduce an ad blocking feature that could be turned on by default in desktop and mobile...

eye watching

Oracle adds attention analytics to its data cloud with Moat buy

Oracle's online advertising analytics platform will soon know even more about what you are watching, where and when: The company has agreed to buy Moat, which aims to track how much attention consumers are paying to online media.

Load More
You Might Also Like