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Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

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Google, AT&T and Universal discuss marketing's future

Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.

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10 must-see social media marketing successes

Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.

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Fraud detection firm outs $1b Russian ad-fraud gang and its robo-browsing Methbot

A $1 billion Russia-based criminal gang has been bilking online advertisers by impersonating high-profile Web sites like ESPN, Vogue, CBS Sports, Fox News and the Huffington Post and selling phony ad slots, but that’s about to end.

macOS: uBlock Origin comes to Safari

One of the most popular ad blockers is now available for Apple’s Safari browser on the Mac.

digital marketing mistakes

The 3 worst on-site ad fails

Advertising messages can form an essential part of an effective online strategy for a website. They can generate revenue, increase conversions and grow mailing lists. They have evolved from static banners restricted to sidebars to...

Mobile marketing apps

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.

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Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

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What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

US government politics and elections

Facebook trolls should learn from Amazon's new Prime ad

Abusing friends and relatives on Facebook has become all too common, particularly following the recent presidential election. Amazon took a refreshing tack in a new Prime ad — and internet trolls should take note.

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Here we go again: Microsoft's popping up ads from the Windows 10 toolbar

Microsoft appears to be sneakily reinstating Windows 10 ads without explicit user permission. Weren't we done with all this?

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EU gets ready to fine Google in Android antitrust suit

The European Commission is preparing to fine Google for paying smartphone makers to exclusively use its search engine on their mobile devices, according to Reuters.

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You'll start seeing Search Ads in the App Store on October 5

Apple has told iOS developers when they'll be able to start advertising their apps in search results.

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Mozilla tests ad-blocking feature in Firefox

Mozilla today introduced three new test features for Firefox, including one that may foreshadow a more aggressive ad-blocking strategy by the developer.

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PSA: Windows 10's Anniversary Update reactivates ads you've already disabled

Ad-related settings you've tweaked are the only settings reset when you upgrade to the Windows 10 Anniversary Update.

Black Friday 2016 tech ads will be leaking before you know it

Black Friday is still about 2 months away, but the first ad leaks touting bargains on everything from the latest iPhones to tablets, TVs and PCs could surface by the end of next month.

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Ad-blocking Brave browser tests users-to-sites micro-payments

Makers of the controversial Brave browser have begun testing a payment system that will be used to compensate websites when their revenue-generating ads are replaced by Brave with its own ads.

Facebook gambles $16 billion on WhatsApp

Facebook will use Whatsapp users' personal data to target ads

Two years after its acquisition by Facebook, WhatsApp is changing its privacy policy to allow it to share more information about its mobile app users with its owner.

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Will Facebook force autoplaying video ads with sound on iOS users?

Facebook is experimenting with autoplaying video ads with sound in its iOS app. This could be a huge disaster for Facebook if the company forces iOS users to see and hear video ads in their newsfeeds.

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Updated

Ad blockers circumvent Facebook's unblockable ads

It didn't take long for Adblock Plus to skirt Facebook's ad blocker-blocking force field.

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