Business Intelligence

Business Intelligence (BI) news, analysis, research, how-to, opinion, and video.

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CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.

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The connection between cognitive computing and organizational productivity

Technological advances in cognitive computing, specifically cognitive systems focused on cognitive work – and how these systems enhance the productivity of organizations.

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Why 2018 will be the year of mobile data measurement and insights

While there is promising momentum in the growth of mobile location data for measurement and insights, there is still a lot of work to be done.

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7 power tips for Microsoft Power BI

Microsoft’s Power BI service can visualize a lot more than chart data; from asking questions to analyzing the services you use, here’s how to make the most of it.

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9 ways you’re failing at business intelligence

Solid business intelligence is essential to making strategic business decisions, but for many organizations, BI efforts are derailed by poor data practices, tactical mistakes and more.

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Fall 2017: Hot trends in data analytics

The range of technologies and techniques for analyzing vast volumes of data is expanding at a rapid pace. If your organization is looking to leverage data analytics for actionable intelligence, this heat index should be your guide.

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Information blindness

Many leaders are crying out to see – to both access and visualize information that may be spread across multiple platforms and geographies. Here's how one healthcare organization healed themselves.

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Why your BI strategy needs a universal semantic data layer

A universal semantic data layer is a single business representation of all corporate data aimed at helping users access data using common business terms via the BI and analytics tools of their choice.

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Executives are vastly underspending on measuring competitive health

No company is insulated from industry trends, advances in technology, and encroaching competitors. To stay on top, executives must look beyond their walls and use external information to help them map the course to sustained success.

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You’re probably focused on the wrong metrics. Here’s how to fix that.

Too often, IT firms are not focused on measuring what actually matters, leading to missed opportunities. Companies need to follow three key steps to hone in on the metrics that sill steer the business to success.

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How to select the best self-service BI tool for your business

Domo vs. Power BI vs. Qlik Sense vs. QuickSight vs. Tableau: Self-service BI has become the go-to tool for agile, fluid business decisions. Here’s how to select the right platform for your business.

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Data and the human factor: are you shackling your best and brightest?

It’s important to recognize the power of enabling talented people to do their jobs.

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5 pitfalls of self-service BI

Self-service business intelligence offers many benefits, but bringing analytics and reporting closer to business units by bypassing IT can have unintended — and costly — consequences.

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The secret of successful business is data-driven decision-making

How to make decisions that will lead your business to success.

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Oracle leverages AI to push enterprise apps as users move to cloud

Ratcheting up the pace of enhancements to its software as a service (SaaS) and platform as a service (PaaS) offerings, Oracle is riding the wave of companies that are ditching on-premises enterprise apps and heading to the cloud.

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7 keys to a successful business intelligence strategy

BI success requires more than just a strong technology platform. It takes laser focus on processes and personnel — and a business-first approach to gaining insights from data.

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4 reasons most companies fail at business intelligence

While there are many ways to fall short in the BI game, here are the leading causes of failure.

Business intelligence vs. business analytics: Where BI fits into your data strategy

While BI leverages past and present data to describe the state of your business today, business analytics mines data to predict where your business is heading and prescribe actions to maximize beneficial outcomes.

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