CMO Role

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Recent CMO Role Coverage
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The CIOs from Adobe, Vail Resorts, Inc., and IPG Mediabrands reveal their...
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8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips...
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Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity...
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Are there too many technology cooks in your C-suite? If so, you'd better...
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10 mobile marketing trends to watch in 2017

Where’s mobile marketing heading? And what do CMOs and marketers need to...
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How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history,...
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The 16th annual State of the CIO report shows that the life of the...
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10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs,...
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CIOs adjust to their new reality

The CIO role is integral to today's increasingly digital businesses, but...
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