CRM
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AI is already disrupting sales, today
Artificial intelligence and machine learning are readily available now, and we know it can be used to automate much of the repetitive tasks and processes that humans do now. With the assistance of AI, sales managers can also focus on...
Dreamforce 2019: Salesforce gives CRM ‘single source of truth’
At its annual customer conference, Salesforce.com introduced Customer 360 Truth and a curiously British-sounding Einstein that your customers can now access.
Microsoft expands Dynamics 365 with e-commerce, in-store modules
Microsoft is tailoring its CRM tool for retail, and tuning it to deliver more insights from data.
How data hygiene leads to customer success
Before integrating ERP or CRM systems with other tools, Spear Education CEO Kaleim Manji advises reducing customization and cleaning up your dataset.
How Salesforce’s Tableau acquisition will impact IT
The deal is good news for Salesforce.com users, less so for users of Tableau alone.
Who will win the war for DMP?
The transition from brick and mortar retail to digital sales was a seismic change. Our data-driven world is on the verge of another, from CRM to data management platforms. Which platform will become the new industry standard?
Gartner: Cloud, enterprise software to drive global IT spending increase
Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology.
Boston Red Sox digital strategy covers all the bases
Digital strategy is a key priority for the Boston Red Sox in 2019. CIO Brian Shield is leading the efforts, which include chatbots and wayfinding software, as well as upgrades to CRM and the corporate intranet.
Get Salesforce admin certification on the first try: A 5-day study plan
Salesforce admin certification can't be achieved by rote learning; you need to demonstrate real-world understanding. Here's how to prepare for and ace the exam.
How to develop an effective CRM strategy (and 7 signs you're not ready)
A CRM can give your company a strategic advantage – if, and only if, you tightly conceive and execute your CRM strategy. It’s not easy, but here’s how.
5 CRM trends for 2018
Customer relationships are key to a healthy business. Here’s how organizations are making the shift to holistic, data-driven approaches to improving customer experience.
How to fix your sales forecasting process
A misleading sales forecast impacts all kinds of end-of-quarter decisions, and resources can be wildly misallocated. Running some reports in your CRM system can identify areas of the forecast that are at risk.
SAP on Azure vies with Salesforce on AWS to break data out of silos
Data silos are bad, but strategies differ on the best way to break out of them.
Prepping for Dreamforce 2018: What to do now
Dreamforce is approaching, and the way to get the most out of that week in San Fran is by planning ahead.
3 CRM use cases: Which is right for you?
Let's look at the big three CRM use cases from 50,000 feet so you can see where your organization’s processes and people fit.
eBook
CIO Digital Magazine, November-December 2016
Cover story: Five winners of the CIO.com and Drexel University Analytics 50 awards share details of their projects, lessons learned and advice.
eGuide
Special report: platforms play big in the cloud
This latest report in our C-Suite 360 series takes a full-spectrum look at the opportunities and risks in cloud computing, offering up the expert information your organization needs to set its cloud strategy.
eBook
CIO Digital Magazine, October 2016
Cover story: Uniting the digital enterprise. Enterprise mobility management isn't just for mobile devices and apps anymore, it's for truly becoming an extended enterprise.
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