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How Salesforce’s Tableau acquisition will impact IT

The deal is good news for Salesforce.com users, less so for users of Tableau alone.

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Who will win the war for DMP?

The transition from brick and mortar retail to digital sales was a seismic change. Our data-driven world is on the verge of another, from CRM to data management platforms. Which platform will become the new industry standard?

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Gartner: Cloud, enterprise software to drive global IT spending increase

Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology.

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Boston Red Sox digital strategy covers all the bases

Digital strategy is a key priority for the Boston Red Sox in 2019. CIO Brian Shield is leading the efforts, which include chatbots and wayfinding software, as well as upgrades to CRM and the corporate intranet.

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Get Salesforce admin certification on the first try: A 5-day study plan

Salesforce admin certification can't be achieved by rote learning; you need to demonstrate real-world understanding. Here's how to prepare for and ace the exam.

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How to develop an effective CRM strategy (and 7 signs you're not ready)

A CRM can give your company a strategic advantage – if, and only if, you tightly conceive and execute your CRM strategy. It’s not easy, but here’s how.

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5 CRM trends for 2018

Customer relationships are key to a healthy business. Here’s how organizations are making the shift to holistic, data-driven approaches to improving customer experience.

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How to fix your sales forecasting process

A misleading sales forecast impacts all kinds of end-of-quarter decisions, and resources can be wildly misallocated. Running some reports in your CRM system can identify areas of the forecast that are at risk.

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SAP on Azure vies with Salesforce on AWS to break data out of silos

Data silos are bad, but strategies differ on the best way to break out of them.

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Prepping for Dreamforce 2018: What to do now

Dreamforce is approaching, and the way to get the most out of that week in San Fran is by planning ahead.

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3 CRM use cases: Which is right for you?

Let's look at the big three CRM use cases from 50,000 feet so you can see where your organization’s processes and people fit.

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What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

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3 reasons CRM financial analysis always fails

A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions.

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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

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The future of CRM

What is the state of CRM and where should CRM tool vendors be going? Here's what CIOs have to say.

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New purpose-built platforms are ready to leverage the Age of Instrumentation

The information technology industry is rife with tools developed to serve a specific need.

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SAP wants to woo businesses back to its CRM

Woo, not sue: That's SAP's new strategy for dealing with customers that want to access their core ERP data through a cloud-based CRM system.

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10 things you need in a CRM vendor proposal (and 3 you don't)

If you're doing a CRM system conversion, expansion, or initial implementation, there are some things you need to look for — and look out for — in a vendor proposal. We'll help you sort it out.

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