CRM
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How Salesforce certifications can boost your career (and where to start)
Salesforce has created an ecosystem of products and services beyond its core CRM tool, building a huge demand for knowledgeable Salesforce professionals who bring skills with industry-specific extensions and business-aligned apps.
AI is already disrupting sales, today
Artificial intelligence and machine learning are readily available now, and we know it can be used to automate much of the repetitive tasks and processes that humans do now. With the assistance of AI, sales managers can also focus on...
Dreamforce 2019: Salesforce gives CRM ‘single source of truth’
At its annual customer conference, Salesforce.com introduced Customer 360 Truth and a curiously British-sounding Einstein that your customers can now access.
Microsoft expands Dynamics 365 with e-commerce, in-store modules
Microsoft is tailoring its CRM tool for retail, and tuning it to deliver more insights from data.
How data hygiene leads to customer success
Before integrating ERP or CRM systems with other tools, Spear Education CEO Kaleim Manji advises reducing customization and cleaning up your dataset.
How Salesforce’s Tableau acquisition will impact IT
The deal is good news for Salesforce.com users, less so for users of Tableau alone.
Who will win the war for DMP?
The transition from brick and mortar retail to digital sales was a seismic change. Our data-driven world is on the verge of another, from CRM to data management platforms. Which platform will become the new industry standard?
Gartner: Cloud, enterprise software to drive global IT spending increase
Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology.
Boston Red Sox digital strategy covers all the bases
Digital strategy is a key priority for the Boston Red Sox in 2019. CIO Brian Shield is leading the efforts, which include chatbots and wayfinding software, as well as upgrades to CRM and the corporate intranet.
Get Salesforce admin certification on the first try: A 5-day study plan
Salesforce admin certification can't be achieved by rote learning; you need to demonstrate real-world understanding. Here's how to prepare for and ace the exam.
How to develop an effective CRM strategy (and 7 signs you're not ready)
A CRM can give your company a strategic advantage – if, and only if, you tightly conceive and execute your CRM strategy. It’s not easy, but here’s how.
eBook
CIO Digital Magazine, November-December 2016
Cover story: Five winners of the CIO.com and Drexel University Analytics 50 awards share details of their projects, lessons learned and advice.
eGuide
Special report: platforms play big in the cloud
This latest report in our C-Suite 360 series takes a full-spectrum look at the opportunities and risks in cloud computing, offering up the expert information your organization needs to set its cloud strategy.
eBook
CIO Digital Magazine, October 2016
Cover story: Uniting the digital enterprise. Enterprise mobility management isn't just for mobile devices and apps anymore, it's for truly becoming an extended enterprise.
eBook
CIO Digital Magazine, September 2016
Cover story: Big data on campus. Facing federal and state pressure to raise retention and graduation rates, dozens of colleges and universities are developing analytics tools to help students make better decisions about everything...
Research/Infographic
Research report: IT security's looming tipping point
Even as security draws board-level attention, many IT professionals give their organizations’ infosec practices low marks. This special report from CIO, CSO and Computerworld reveals how to tip the balance in the right direction.
eBook
CIO Digital Magazine, August 2016
Cover story: Cloud-based ERP will eventually rule, and on-premises software is destined for legacy status. How can IT ensure a smooth transition?
eGuide
CIO Wrapsheet: A CIO's guide to understanding analytics
Today's data-driven business runs on the almighty algorithm. Here's how to get the most out of your data analytics.
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