Digital Transformation

Digital Transformation | News, how-tos, features, reviews, and videos

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Amway, the new gig economy and a roadmap for transformation leaders

As it entered the 21st century, Amway found that the new gig economy had brought with it an entirely new host of competitors and that the nature of the market itself was shifting as consumers increasingly engaged digitally. Its...

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PSE&G enlists virtual assistant to better serve its customers

PSEG is using Amazon.com’s Alexa software to help consumers pay their bills and access account information via voice, part of a transformation to help the energy giant get closer to customers.

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Cornell’s unique CMS/CRM solution unifies the student experience

The Ivy League university knit together Drupal and Salesforce to create a university-wide system of engagement centered on the student experience.

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Wyndham’s digital innovation elevates the customer experience

With its five-platform digital strategy, Wyndham Hotels & Resorts improves the experiences of all its customers: guests, franchises, and internal team members. CIO Scott Strickland explains how.

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AR/VR gets real: 4 promising pilots of augmented reality and virtual reality in business

Augmented reality and virtual reality implementations are emerging across several sectors, thanks to their value in providing remote training and hands-free access to information.

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Product-based IT makeover pays off at PVH

The parent company of Calvin Klein and Tommy Hilfiger shifted to agile in delivering an innovative digital assistant that increases sales and enhances the retail experience.

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What is a customer journey map? A new playbook CIOs must master

CIOs driving digital business strategy must now master customer experience. That means working with marketing on a critical initiative: the customer journey map.

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At State Street, design thinking drives digital strategy

Narratives form a key component of State Street’s design thinking strategy, which fuels the firm’s digital transformation.

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Kaiser Permanente’s digital transformation is creating a healthier America

Kaiser Permanente uses technology to improve personal health, community health, and medical excellence. EVP and CIO Dick Daniels explains how they do it.

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What does digital transformation really mean?

We can’t seem to go a day without seeing or hearing the term digital transformation. But what does the term really mean? What happened to start this paradigm shift in the way people and companies interact with technology? And, more...

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3 ways devops mitigates the operational IT skill gaps

Advancements in devops can help close the skill gap in IT. The big question for CIOs is whether or not they're ready to learn from past mistakes.

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Humanizing the digital experience

As part of their digital transformation, leading organizations find unique ways to make customer interactions more meaningful, seamless, and faster.

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AI helps Land O' Lakes churn data into sales

The Fortune 500 dairy giant is leveraging data and artificial intelligence to optimize pricing, target sales, and forecast future demand.

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What it takes to provide best-in-class customer experience

By integrating marketing technology and customer contact center systems, companies get a 360-degree view of the customer experience (CX), allowing them to more easily improve it.

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United goes digital to ease overbooked-flight aggravation

The airline's Volunteer Solicitation Program leverages automation, data analytics, and gamification to boost customer satisfaction when flights are overbooked.

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4 hot digital transformation trends — and 4 going cold

Now considered essential to business success, digital transformations are redefining the business-IT relationship, reshaping technology portfolios, and revolutionizing how work gets done.

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RPA is poised for a big business break-out

Robotic process automation is driving efficiency at enterprises such as State Auto, Berry Appleman & Leiden, American Fidelity Assurance and other companies.

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Beate Uhse aims to personalize the online sex shop

Once Germany’s largest erotic products retailer, Beate Uhse hopes to make a come-back with a privacy-sensitive approach to e-commerce personalization.

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