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Shadow IT reconsidered: The case for losing control

Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits — for the CIO and the company as a whole.

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CIO warns of slideware and homogeneity

Tech decision makers must parse what’s real now and what is “marchitecture.”

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6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

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CIOs need to bridge the gap between IT and marketing

CIOs and CMOs need to demolish boundaries and find ways to streamline collaboration in a way that improves their marketing team's access to proprietary corporate data.

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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

Work

Does your startup really need a CMO?

Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second,...

IT in healthcare

Why healthcare marketing needs more STEM talent

In the digital age, sophisticated data analytics are an essential part of healthcare marketing. Unfortunately, there isn’t enough analytical talent to go around.

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Internet exchange points team up to bring better MANRS to the internet

Enterprises stand to benefit from ISOC's latest campaign to get IXPs to clean up internet routing security

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Artificial intelligence policymaking is alive and well in Paris and Brussels

The good news is that European policymakers are responding to the challenges posed by artificial intelligence (AI).

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How CIOs partner with CMOs to transform customer experience

The CIOs from Adobe, Vail Resorts, Inc., and IPG Mediabrands reveal their hard-won lessons from the intersection point of marketing and technology.

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EU plans special tax on digital services revenue

The European Union plans to make cross-border digital service providers pay tax in the countries where they do business, a move that will affect not just Google and Facebook but European companies too.

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How blockchain empowers artificial intelligence

Today blockchain allows engineers to create blocks of artificial intelligence that work together with other blocks of AI.

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Smart contracts still miles away from living up to their name

Smart contracts seemingly create automatically enforceable agreements but the reality is this blockchain technology still has a long way to go.

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IT entrepreneurship at MRE: The tough road from support to sales

How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

AR/augmented reality - VR/virtual reality - enterprise mobile - virtual display

Advances in augmented reality will require closer bond between CIOs and CMOs

It's important that CIOs get up to speed on AR.

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Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

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How blockchain is becoming instrumental to social change

Blockchain's ability to store information has applications and effects across industries.

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