Internet news, analysis, research, how-to, opinion, and video.

customer experience

Is your team CX savvy enough?

It’s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

Optimize your customer journeys using personas and business architecture

The use of personas has been a maturing customer-centric methodology in marketing, but under utilized elsewhere. Yet, the use of personas throughout customer digital journeys from beginning to end is now possible using the discipline...

employees technology planning data [Computerworld, January-February 2017 - HR IT]

How to pitch your product for review in 10 thoughtful steps

It’s not just email blasting. It takes time, research, effort and relationship building.

cmi content marketing world

'ConTech' roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

smart contract primary2

Smart contracts are winning over tech startups

From banking, investment, and even business-to-business transactions, smart contracts are a key innovation that could open the doors to more mainstream acceptance of blockchain.

Man adding coin to web page on laptop

6 tips to pick the right ICO

ICOs are high-risk, high-reward investments. It’s important to know how much one is willing to invest and possibly lose before participating in one.

isolation threat dark web

How are the Deep Web and Dark Web affecting healthcare today?

Healthcare CIOs and leaders must be proactive and aware of the potential danger the Deep Web and Dark Web present.

SAP sign

SAP buys Gigya to boost customer identity access management offering

SAP is giving its business software users a new way to track their customers, with the acquisition of customer identity management specialist Gigya.

1 feb digital marketing

Who is winning in text message (SMS) marketing?

Recent court decisions provide much needed clarity around issues of “consent” so that businesses using text message marketing know when they can rely on the recipient’s consent.

customer experience

Successful CIOs focus on a zero-friction customer experience

The customer experience is a critical component to the success of your company.

walmartlabs sunnyvale lobby

E-commerce success: 7 mistakes to avoid like the plague

Starting an e-commerce business does not have to be difficult, but companies should always be conscious of their decisions. Diving in with an established plan and clear goals can make all the difference between a quick exit and an...

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NextCon provides CIOs a vision for a better customer experience

The event will serve up a new vision to CIOs curious about how technology can merge with human capital to deliver an exceptional customer experience.

spam email

Why do marketers in 2017 still spam?

There's a difference between turning cold contacts into prospects as part of an inbound marketing strategy and pure annoying spam. So why are well known brands still endorsing spam? Read on.

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6 strategies smart digital publishers use to monetize content

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need.

project management tools

Project management is critical for marketing success in a digital era

Your marketing campaigns are only as good as the project management behind them.

group of millennials using mobile devices

Here’s how companies can reach post-millennials through blogging

If you've struggled with reaching post-millennials with your existing strategy, try this.

marketing automation

20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

man standing out crowd individual

Better marketing requires knowing your entire customer base

It's time to focus on your entire customer base, not just a small portion of it.


What is a CRM system? Your guide to customer relationship management

Customer relationship management (CRM) systems help you better understand your customers’ needs and how to meet those needs while enhancing your bottom line. CRM systems link up information about customers from a variety of sources,...

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