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artificial intelligence / machine learning

Will machine learning and AI change responsive web design?

Web developers have streamlined and added features in web design to customize websites for users, but AI and machine learning will further the user experience in web design.

Who benefits from the abolishment of net neutrality?

Net neutrality's dismantling by the FCC brings with pros and cons for Internet Service Providers and consumers.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

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CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.

Africa trends 2018: Improved connectivity will drive tech

Increased connectivity will continue to spur four big tech trends on the African continent in 2018

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The secret to orchestrating your digital mess

As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.

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Why your webinar is not working

Webinars can be great marketing tools for awareness and lead generation, provided you do them right. However, running a successful webinar is often easier said than done.

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Twitter offers more space for hate

Twitter recently increased its character limit from 140 to 280, which means more space for abuse and harassment.

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5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to...

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Facebook takes on non-consensual intimate images

Non-consensual intimate images are a serious problem that tech companies are trying to prevent. Facebook’s pilot reporting program in Australia is a thoughtful first step to address this major social issue.

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How to start your digital marketing career

Tips to help you break into the digital marketing industry.

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Ecommerce and the importance of staying organized

The tools of ecommerce allow you more control (and profits), but require an investment.

CIOs should focus on accurate, long-term NPS to measure loyalty

CIOs needs effective tools for measuring their team’s impact on customer experience. NPS is one of my favorite tools for this, if it’s used correctly.

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CIOs can help CMOs leverage data specificity to engage new customers

Break through the noise with data-specific advertising that leverages information collected at every stage of the customer experience.

customer experience

Is your team CX savvy enough?

It’s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

Optimize your customer journeys using personas and business architecture

The use of personas has been a maturing customer-centric methodology in marketing, but under utilized elsewhere. Yet, the use of personas throughout customer digital journeys from beginning to end is now possible using the discipline...

employees technology planning data [Computerworld, January-February 2017 - HR IT]

How to pitch your product for review in 10 thoughtful steps

It’s not just email blasting. It takes time, research, effort and relationship building.

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'ConTech' roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

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Smart contracts are winning over tech startups

From banking, investment, and even business-to-business transactions, smart contracts are a key innovation that could open the doors to more mainstream acceptance of blockchain.

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