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6 experience

The hidden challenges undermining the customer experience

Creating a breakout customer experience is not about technology, but there is also no question that it is often the little technical details that are the difference between it being just a phrase or something that drives meaningful...

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Competition in digital advertising is on the rise

Amazon’s growing share of the online ad market has important implications for understanding tech competition.

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How AI is reshaping marketing

Machine learning software and artificial intelligence have come a long way since their inception – and is only continuing to intensify. Taking over many industries, AI is swiftly changing the way professionals go about their business....

CRM

What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

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The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional “barriers” to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.

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What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your company’s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

CIO Feb 2016 digital issue cover

CIO Digital Magazine, February 2016

Cover story: Meet tech's new odd couple. CMOs and CIOs typically come from different backgrounds and have different perspectives, but making their relationship work is critical to the digital business.

CIO January 2016 issue cover

CIO Digital Magazine, January 2016

Cover story: Results from our State of the CIO 2016 survey

CIO Wrapsheet: Marketing Automation

CIO Wrapsheet: How to buy marketing automation tools

Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This guide will help you choose the right tools for your business.

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