Marketing Industry
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The hidden challenges undermining the customer experience
Creating a breakout customer experience is not about technology, but there is also no question that it is often the little technical details that are the difference between it being just a phrase or something that drives meaningful...
Competition in digital advertising is on the rise
Amazon’s growing share of the online ad market has important implications for understanding tech competition.
How AI is reshaping marketing
Machine learning software and artificial intelligence have come a long way since their inception – and is only continuing to intensify. Taking over many industries, AI is swiftly changing the way professionals go about their business....
What is CRM? Software for managing customer data
Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.
The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers
Marketers capable of creatively leveraging data to tackle traditional “barriers” to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.
What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty
To find out your company’s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.
Shadow IT reconsidered: The case for losing control
Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits — for the CIO and the company as a whole.
CIO warns of slideware and homogeneity
Tech decision makers must parse what’s real now and what is “marchitecture.”
6 steps to help drive consumers to your direct channels
As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.
Martech spending in 2018: What CIOs need to know
From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.
Why healthcare marketing needs more STEM talent
In the digital age, sophisticated data analytics are an essential part of healthcare marketing. Unfortunately, there isn’t enough analytical talent to go around.
eBook
CIO Digital Magazine, February 2016
Cover story: Meet tech's new odd couple. CMOs and CIOs typically come from different backgrounds and have different perspectives, but making their relationship work is critical to the digital business.
eGuide
CIO Wrapsheet: How to buy marketing automation tools
Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This guide will help you choose the right tools for your business.
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