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CIO warns of slideware and homogeneity

Tech decision makers must parse what’s real now and what is “marchitecture.”

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6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

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CIOs need to bridge the gap between IT and marketing

CIOs and CMOs need to demolish boundaries and find ways to streamline collaboration in a way that improves their marketing team's access to proprietary corporate data.

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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

Work

Does your startup really need a CMO?

Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second,...

IT in healthcare

Why healthcare marketing needs more STEM talent

In the digital age, sophisticated data analytics are an essential part of healthcare marketing. Unfortunately, there isn’t enough analytical talent to go around.

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How CIOs partner with CMOs to transform customer experience

The CIOs from Adobe, Vail Resorts, Inc., and IPG Mediabrands reveal their hard-won lessons from the intersection point of marketing and technology.

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IT entrepreneurship at MRE: The tough road from support to sales

How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

AR/augmented reality - VR/virtual reality - enterprise mobile - virtual display

Advances in augmented reality will require closer bond between CIOs and CMOs

It's important that CIOs get up to speed on AR.

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Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

webinar marketing primary

CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.

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The secret to orchestrating your digital mess

As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.

webinar marketing primary

Why your webinar is not working

Webinars can be great marketing tools for awareness and lead generation, provided you do them right. However, running a successful webinar is often easier said than done.

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5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to...

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How to start your digital marketing career

Tips to help you break into the digital marketing industry.

CIOs should focus on accurate, long-term NPS to measure loyalty

CIOs needs effective tools for measuring their team’s impact on customer experience. NPS is one of my favorite tools for this, if it’s used correctly.

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