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How AI is reshaping marketing

Machine learning software and artificial intelligence have come a long way since their inception – and is only continuing to intensify. Taking over many industries, AI is swiftly changing the way professionals go about their business....

CRM

What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

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The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional “barriers” to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.

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What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your company’s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

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Shadow IT reconsidered: The case for losing control

Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits — for the CIO and the company as a whole.

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CIO warns of slideware and homogeneity

Tech decision makers must parse what’s real now and what is “marchitecture.”

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6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

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Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

IT in healthcare

Why healthcare marketing needs more STEM talent

In the digital age, sophisticated data analytics are an essential part of healthcare marketing. Unfortunately, there isn’t enough analytical talent to go around.

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How CIOs partner with CMOs to transform customer experience

The CIOs from Adobe, Vail Resorts, Inc., and IPG Mediabrands reveal their hard-won lessons from the intersection point of marketing and technology.

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IT entrepreneurship at MRE: The tough road from support to sales

How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.

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Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

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Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

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CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

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The secret to orchestrating your digital mess

As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.

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5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to...

customer experience

Is your team CX savvy enough?

It’s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

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