Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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eye perceiving data

Does your IT roadmap include martech?

As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.

AR/augmented reality - VR/virtual reality - enterprise mobile - virtual display

Advances in augmented reality will require closer bond between CIOs and CMOs

It's important that CIOs get up to speed on AR.

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Marketers deserve mobile location data transparency, not smoke and mirrors

The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.

marketing automation gears

CRM vs. marketing automation: What's the difference and which do you need?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.

webinar marketing primary

CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.

teach train direct conduct

The secret to orchestrating your digital mess

As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.

webinar marketing primary

Why your webinar is not working

Webinars can be great marketing tools for awareness and lead generation, provided you do them right. However, running a successful webinar is often easier said than done.

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5 ways for businesses to master the relationship economy

The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to...

marketing IT bullseye

How to start your digital marketing career

Tips to help you break into the digital marketing industry.

CIOs should focus on accurate, long-term NPS to measure loyalty

CIOs needs effective tools for measuring their team’s impact on customer experience. NPS is one of my favorite tools for this, if it’s used correctly.

customer satisfaction ts

CIOs can help CMOs leverage data specificity to engage new customers

Break through the noise with data-specific advertising that leverages information collected at every stage of the customer experience.

customer experience

Is your team CX savvy enough?

It’s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.

Mobile marketing apps

What is geofencing? Putting location to work

Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.

Optimize your customer journeys using personas and business architecture

The use of personas has been a maturing customer-centric methodology in marketing, but under utilized elsewhere. Yet, the use of personas throughout customer digital journeys from beginning to end is now possible using the discipline...

employees technology planning data [Computerworld, January-February 2017 - HR IT]

How to pitch your product for review in 10 thoughtful steps

It’s not just email blasting. It takes time, research, effort and relationship building.

cmi content marketing world

'ConTech' roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

1 feb digital marketing

Who is winning in text message (SMS) marketing?

Recent court decisions provide much needed clarity around issues of “consent” so that businesses using text message marketing know when they can rely on the recipient’s consent.

customer experience

Successful CIOs focus on a zero-friction customer experience

The customer experience is a critical component to the success of your company.

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