Marketing
Marketing news, analysis, research, how-to, opinion, and video.
Martech spending in 2018: What CIOs need to know
From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.
Does your startup really need a CMO?
Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second,...
eBook
CIO Digital Magazine, February 2016
Cover story: Meet tech's new odd couple. CMOs and CIOs typically come from different backgrounds and have different perspectives, but making their relationship work is critical to the digital business.
Why healthcare marketing needs more STEM talent
In the digital age, sophisticated data analytics are an essential part of healthcare marketing. Unfortunately, there isn’t enough analytical talent to go around.
How CIOs partner with CMOs to transform customer experience
The CIOs from Adobe, Vail Resorts, Inc., and IPG Mediabrands reveal their hard-won lessons from the intersection point of marketing and technology.
IT entrepreneurship at MRE: The tough road from support to sales
How MRE Consulting's IT staff "jumped across the firewall," embraced entrepreneurship, and brought an internal tool to market.
Does your IT roadmap include martech?
As a technology leader, if you don’t know the marketing team down the hall, now is the time to introduce yourself.
Advances in augmented reality will require closer bond between CIOs and CMOs
It's important that CIOs get up to speed on AR.
Marketers deserve mobile location data transparency, not smoke and mirrors
The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.
CRM vs. marketing automation: What's the difference and which do you need?
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
CIOs should be the catalyst for disrupting the execution of influencer marketing
CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.
eGuide
CIO Wrapsheet: How to buy marketing automation tools
Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This guide will help you choose the right tools for your business.
The secret to orchestrating your digital mess
As the enterprise tech market expands to include more types of digital experiences, orchestration tools will become the secret sauce to keeping both internal and external experiences cohesive and seamless.
Why your webinar is not working
Webinars can be great marketing tools for awareness and lead generation, provided you do them right. However, running a successful webinar is often easier said than done.
5 ways for businesses to master the relationship economy
The Consumer Economy model has shifted and is now built around trust and enabled by digitization, putting the power back in the consumer’s hands. All industries must learn to adapt to a new model, the Relationship Economy, in order to...
How to start your digital marketing career
Tips to help you break into the digital marketing industry.
CIOs should focus on accurate, long-term NPS to measure loyalty
CIOs needs effective tools for measuring their team’s impact on customer experience. NPS is one of my favorite tools for this, if it’s used correctly.
CIOs can help CMOs leverage data specificity to engage new customers
Break through the noise with data-specific advertising that leverages information collected at every stage of the customer experience.
Is your team CX savvy enough?
It’s no longer enough to have a team that knows how important CX is. You need expertise for continuous CX improvement and innovation.
What is geofencing? Putting location to work
Geofencing is a service that triggers an action when a device enters a set location. Coupons, notifications, engagement features, security alerts — businesses are finding creative ways to make use of these virtual boundaries.
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