User Experience

User Experience | News, how-tos, features, reviews, and videos

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The hidden challenges undermining the customer experience

Creating a breakout customer experience is not about technology, but there is also no question that it is often the little technical details that are the difference between it being just a phrase or something that drives meaningful...

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What is a customer journey map? A new playbook CIOs must master

CIOs driving digital business strategy must master their companies’ customer experience. That means working with marketing on the critical customer journey map.

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