2008 Winner Profile

Coca-Cola

Project Description:
Coca-Cola's MyCokeRewards program allows consumers to collect and redeem points for rewards and prizes online by, among other methods, using their cell phones. Over 9 million consumers have registered with MyCokeRewards, and every day more than 285,000 people visit the site mycokerewards.com.
Project type:
Databases, E-Business, SOA
Business Functions:
Marketing
Business Goal:
Strategic/Competitive Advantage
CEO:
Neville Isdell, Chairman & CEO
Headquarters:
Atlanta
Industry:
Manufacturing
Revenue (2007):
$28.9 billion
Website:
www.thecoca-colacompany.com
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