2008 Winner Profile

Discover Financial Services

Project Description:
Discover Financial Services used a "just-in-time" development methodology to build the software needed to launch its new Discover Motiva Card. The card gives consumers cash rewards for paying their bills on time each month and for every purchase. The development team defined the minimum technology it would need to launch the product, and scheduled additional system development according to when new features would be added. The company reports that the new product has generated significant new business.
Project type:
Development
Business Functions:
Research & Development/Product Development, Marketing, Customer Service/Support
Business Goal:
Strategic/Competitive Advantage
CEO:
David Nelms, CEO
Headquarters:
Riverwoods, Ill.
Industry:
Financial Services
Revenue (2007):
$5.05 billion
Website:
www.discovercard.com
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