2008 Winner Profile

Limited Brands

Project Description:
The retailer deployed its Insight system at its 1,600 Bath & Body Works stores. The massive ERP implementation, which the company claims is unique among retailers in its size and scope, encompasses inventory management, merchandise planning and allocation, financial data, warehouse management, order management, a data warehouse and logistics. The new applications were integrated with the company's legacy point of sales systems. Now, virtually all products are pulled to stores based on information about store layouts, demand forecasting, order management and logistics systems, rather than being pushed to stores based on supplies in inventory.
Project type:
ERP, Supply Chain Management
Business Functions:
Inventory Management, Supply Chain/Logistics, Merchandise Planning & Allocation
Business Goal:
Operational
CEO:
Martyn Redgrave, EVP & CAO
Headquarters:
Columbus, Ohio
Industry:
Retail
Revenue (2007):
$10.13 billion
Website:
www.limitedbrands.com
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