2008 Winner Profile

WellPoint

Project Description:
WellPoint created a new online consumer portal, called 360 Health, to give consumers a new and innovative way to access personalized healthcare and benefit information, interactive tools, and Facebook-like communities for a better approach to health, disease management and treatment options. The portal has a tool, Mobile Provider Finder, which allows members to search for local, in-network doctors and hospitals through any Web-enabled cell phone or handheld device. Fifty-nine percent of members enrolled in the diabetes management program improved their clinical scores, and 84 percent of members enrolled in another program improved their LDL cholesterol scores. One of the featured programs resulted in an ROI of $2.81 for every dollar spent by WellPoint's customers.
Project type:
Collaboration, Databases, Portals
Business Functions:
Research & development/product development, Sales, Customer service/support
Business Goal:
Customer
CEO:
Angela Braly, President & CEO
Headquarters:
Indianapolis
Industry:
Insurance
Revenue (2007):
$60.1 billion
Website:
www.wellpoint.com
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