2009 Winner Profile

BP

Project Description:
When BP wanted to shift from its BP Connect retail convenience stores to its newer a.mp.m. mini-markets, the company launched a 3-D virtual training system for store personnel to use both in the classroom and remotely. The system uses computer gaming software to create a real-life experience for the trainee along with a hands-on, individualized approach to understanding mini-mart operation. Store operations include food preparation, and the system eliminates the need to crowding trainees into a tight kitchen for lessons. In an effectiveness evaluation, those who used the 3-D program compared to in-person training were rated with 100 percent consistency versus 40 percent consistency in producing baked goods according to specifications.
Project type:
Process Improvement
Business Functions:
Human resources, Marketing , Customer service/support
Business Goal:
Operational
CEO:
Tony Hayward, Group Chief Executive
Headquarters:
London
Industry:
Mining/Oil/Gas
Revenue (2008):
$284.0 billion
Website:
www.bp.com
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