2009 Winner Profile

Mazda North American Operations

Project Description:
Mazda launched an e-commerce system so dealers could generate their own e-commerce sites quickly and allow consumers to complete their entire accessory purchases online. Handling the complete sales cycle, the system includes integration with a shipper to determine freight costs and links to PayPal for online payment. Each dealer is provided a PayPal account to ensure a fully automated solution for selling Mazda accessories. Mazda projects the tool will lead to a 35 percent increase in accessory sales.
Project type:
Document Management, E-business
Business Functions:
Supply chain/logistics
Business Goal:
Strategic/Competitive advantage
CEO:
Jim O'Sullivan, President & CEO
Headquarters:
Irvine, Calif.
Industry:
Automotive
Revenue (2008):
Website:
www.MazdaUSA.com
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