2009 Winner Profile

PNC Financial Services Group

Project Description:
PNCs virtual wallet is the first online banking option geared toward Gen Y. Virtual Wallet has features such as a calendar, scheduled bill pay, danger days that warn customers against potential overdrafts and automatic overdraft protectionall intended to provide young customers with the necessary tools to save their money. PNC reports having acquired tens of thousands of Virtual Wallet customers in just the first six months of the product's rollout.
Project type:
Consumer, Mobile, Development
Business Functions:
Research & development/product development, Marketing, Sales
Business Goal:
Customer
CEO:
James E. Rohr, Chairman & CEO
Headquarters:
Pittsburgh, Penn.
Industry:
Financial Services
Revenue (2008):
$7.19 billion
Website:
www.pnc.com
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