2009 Winner Profile

SunTrust Banks

Project Description:
The financial holding company launched a new investment platform, called Unified Managed Account, which integrates management of clients' assets through a single account. All of a clients assets managed can be tracked within one model, making adjustments as different asset managers change the clients portfolio in order to optimize tax and risk consequences. Over 18,000 eligible accounts amounting to more than $17 billion in assets have transitioned to the new platform, according to SunTrust. Among the results: a 24 percent reduction in the number of people needed to manage clients' accounts and a 17 percent cost savings.
Project type:
BPM
Business Functions:
Customer service/support
Business Goal:
Operational
CEO:
James Wells, III, Chairman & CEO
Headquarters:
Atlanta, Ga.
Industry:
Financial Services
Revenue (2008):
$9.3 billion
Website:
www.suntrust.com
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