2009 Winner Profile

The Progressive Group of Insurance Companies

Project Description:
Name Your Price allows customers to choose the price they would like to pay for insurance and then see the coverage they can buy for that price. Using rich internet applications and Adobe Flash, NYP has made it easier for customers to understand their insurance coverage. The company claims its conversion ratesfrom customers researching policies to purchasing themhas increased due to the tool.
Project type:
Operating Systems, Architecture, Development
Business Functions:
Research & development/product development, Marketing, Sales
Business Goal:
Strategic/Competitive advantage
CEO:
Glenn Renwick, CEO
Headquarters:
Mayfield Village, Ohio
Industry:
Insurance
Revenue (2008):
$12.8 billion
Website:
www.progressive.com
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