2011 Winner Profile

Goodwin Procter

Project Description:
As an international law firm of more than 800 attorneys committed to helping technology startups, Goodwin Procter launched an initiative in 2010 to support the founders of new companies by supplying access to critical forms, best practices and other resources. The project, dubbed the Founder's Workbench, allows entrepreneurs to answer questions and have the correct documentation created for them. The site, based on the WordPress content-management platform, can provide all the information and documents needed by startup technology firms. The initiative has led to the signing of at least three clients as well as interest in Goodwin Procter from multiple venture-capital firms.
Project type:
Collaboration tools, Content/document management, Social media
Business Functions:
Marketing, Customer service/support
Business Goal:
Strategic/Competitive Advantage
Peter Lane, CIO
Regina Pisa, Chairman & Managing Partner
Boston, Mass.
Revenue (2010):
$678 million
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