2013 Winner Profile

American Red Cross

Project Description:
The goal of the Redcross.org Online Transformation initiative was to build a "One American Red Cross" Web experience for all facets of the organization, including more than 600 regional chapters, financial donations and enrollments for health and safety courses. The project was the first step toward building a comprehensive platform used by all donors, volunteers, trainers and learners to engage more actively with the Red Cross. The centralized platform provides Red Cross stakeholders with relevant and targeted information based on geolocation. It's also more reliable and can handle the exponentially increased load the site faces during a disaster; for example, the new platform handled 22 transactions per second during Hurricane Sandy, a much higher rate than the old platform could have dealt with. The new system also reduced operational costs by consolidating 600 chapter sites into one.
Project type:
Customer Service or Customer Relationship Management (CRM)
Business Functions:
Marketing, Accounting & Finance, Customer Service or Support
Business Goal:
Operational Impact
CIO:
John Crary, CIO
CEO:
Gail_ McGovern, CEO
Headquarters:
Washington, D.C.
Industry:
Nonprofit
Revenue (2012):
$3.2 billion
Website:
www.redcross.org
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