2013 Winner Profile

Dalian Wanda Group Corp., Ltd.

Project Description:
Wanda's chain of movie theaters expanded rapidly, opening more than 100 theaters in China. But the growth came with challenges, such as each theater operating separately on its own systems. So the company decided to streamline business processes and centralize management of key business activities, such as promotion and scheduling for new movie releases. The company also wanted to improve the customer experience to help differentiate it in the competitive marketplace. So it embarked on an IT project that delivered an end-to-end business application on a new private cloud computing infrastructure. The application includes scheduling management, ticketing, promotions, loyalty management and customer data analysis. Moreover, various customer-facing applications were launched on top of the infrastructure, including a mobile application and online portal. The initiative contributed to increased revenue and market share.
Project type:
Business Intelligence, Business Process Management, Mobile or Wireless
Business Functions:
Sales, Order Processing or Fulfillment, Customer Service or Support
Business Goal:
Strategic Impact or Competitive Advantage
Zhanbei Zhu, Group CIO
Benxi Ding, President
Beijing, China
Real Estate
Revenue (2012):
$22.2 billion
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