2013 Winner Profile

The Dow Chemical Co.

Project Description:
Dow's Nexera canola seeds produce Omega-9 oils that retain stability without hydrogenation, making them a good zero-trans-fat option for health-conscious restaurants and food-service companies. Bunge, a major Dow customer, sells these oils under the name Nutra-Clear NT. To assist Bunge representatives on sales calls, Dow developed an iPad app describing the advantages of Omega-9 oils. The sales reps report that the app has helped them become an expert source of information to customers. Though the app is not the only factor, Nutra-Clear NT sales have nearly doubled since the app was introduced in 2011.
Project type:
Mobile or Wireless
Business Functions:
New Product/Market, Sales
Business Goal:
Financial Impact
CIO:
Dave Kepler, CIO
CEO:
Andrew Liveris, CEO
Headquarters:
Midland, Mich.
Industry:
Manufacturing
Revenue (2012):
$60.0 billion
Website:
www.dow.com
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