2013 Winner Profile

Ogilvy & Mather

Project Description:
Built to replace a global knowledge management system, Ogilvy & Mather's social intranet is a secure collaboration platform that helps 18,000 employees collaborate while taking advantage of a full range of social capabilities. Employees who log on to the intranet can read global announcements and news updates, and a special algorithm lets users search for employee profiles using a wide range of criteria. Because the system separates users into communities based on geography, customer account or interest group, each business unit can customize the intranet to encompass specific social tools, such as wikis, blogs, chat and Twitter feeds. Whereas employees used to have to send out hundreds of emails a day to locate the right client or find the right business pitch, the intranet's users- at more than 400 locations-can now log on to the intranet to create queries, gather data or share information globally with a single click.
Project type:
Collaboration Tools, Content or Document Management, Social Media
Business Functions:
Research & Development, Marketing, Customer Service or Support
Business Goal:
Strategic Impact or Competitive Advantage
Yuri Aguiar, Senior Partner & CIO
Miles Young, CEO
New York, N.Y.
Media (e.g. Publishing, Broadcasting, Advertising or PR)
Revenue (2012):
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