2013 Winner Profile

Oregon Mutual Insurance

Project Description:
Oregon Mutual Insurance's MiAgents is an iPad application that helps the company's marketing representatives better engage with more than 650 independent agents by enhancing insight into agency performance while turning field intelligence into actionable data. By leveraging internal and third-party data sources, MiAgents places business-critical data at marketing representatives' fingertips, thereby shortening the preparation time needed for agency visits and ensuring that those visits are action-oriented, collaborative working sessions. With the help of alerts, marketing reps can follow up on agent concerns, address at-risk accounts and analyze developing trends. The apps allows agents to spend more time in the field gathering intelligence and less time preparing for meetings. The insurer has realized a nearly 900 percent ROI in its 11 months of deployment and retained nearly $1 million in premiums that would have been lost if proactive action hadn't been taken by marketing staff.
Project type:
Cloud Computing Services or Software as a Service (SaaS), Databases or Data Warehouse, Mobile or Wireless
Business Functions:
Product Development, Marketing
Business Goal:
Financial Impact
CIO:
Bryan Fowler, VP & CIO
CEO:
Brian Steffel, President & CEO
Headquarters:
McMinnville, Ore.
Industry:
Insurance
Revenue (2012):
$155 million
Website:
www.ormutual.com
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