2013 Winner Profile

PrimeLending, A PlainsCapital Company

Project Description:
PrimeCloud is a cloud-based mortgage lending platform that handles the entire mortgage loan process. Borrowers apply online with information that is fed directly into a loan origination system, dubbed PrimePath. Then initial disclosure forms are signed electronically using e-signature technology and then entered into a loan queue. After approval from each department, the loan is sold into the secondary market, also through PrimePath. A rules-based engine ensures PrimeLending remains in compliance with ever-changing loan regulations while validating that all data has been entered correctly. Replacing multiple applications with an end-to-end lending platform has enabled PrimeLending to provide its builder and real-estate partners greater transparency into the loan origination process, and has produced a 25 percent efficiency gain in underwriting.
Project type:
Cloud Computing Services or Software as a Service (SaaS), Customer Service or Customer Relationship Management (CRM), Mobile or Wireless
Business Functions:
Sales, Order Processing or Fulfillment
Business Goal:
Customer Impact
Tim Elkins, EVP & CIO
Todd Salmans, President & CEO
Dallas, Texas
Financial Services (e.g. Banking, Broker or Dealers, Exchanges)
Revenue (2012):
$252 million
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