2014 Winner Profile

GE Capital Americas

Project Description:
The Fleet Vehicle Optimization tool is the first realization of a new strategy meant to move beyond traditional business intelligence by using big data and advanced analytics capabilities. The platform combines predictive analytics, geospatial visualization and a great user experience to optimize fleet vehicle spending and utilization. Data is available down to the individual vehicle level. Users can slice and dice the data by vehicle year, make, model, gas mileage, fuel and maintenance costs, miles driven, and more, letting them see trends in top- and bottom-performing vehicles. The target market consists of midmarket companies that want better analytical data products to make more informed decisions, identify growth opportunities and optimize their assets.
Project type:
Business Intelligence, Databases or Data Warehouse
Business Functions:
New Product/Market, Sales, Customer Service or Support
Business Goal:
Strategic Impact or Competitive Advantage
Kelly Shen, CIO, Business Intelligence
Keith Sherin, Vice Chairman of GE, Chairman & CEO of GE Capital
Norwalk, Conn.
Financial Services (e.g. Banking, Broker and Dealers, Exchanges)
Revenue (2013):
$147.0 billion
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